Senior Manager, Social Media and Email Marketing
Senior Manager, Social Media and Email Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
USD 80000 - 110000
1 Vacancy
Job Description
The Cato Institute seeks a dynamic experienced professional to join our marketing team. The Senior Manager Social Media and Email Marketing will work closely with the communications and internal teams to devise and execute social media and email marketing strategies that enhance Catos digital presence and engagement. This role will oversee the management of social media platforms the creation of compelling digital content and the execution of targeted email campaigns that align with the Institutes mission of promoting its statement of principles. The Senior Manager will also ensure that Catos messaging reaches and resonates with key audiences leveraging data-driven insights to optimize performance.
The right candidate likely has at least 5 years of experience in social media and/or email marketing. However we encourage candidates with any level of related experience to apply for the position.
This is a hybrid position requiring at least two days/week in the Washington DC office.
The projected salary range for this role is $80000 - $110000 per year. Compensation is based on the successful candidates educational background experience and skills.
TO BE CONSIDERED FOR THIS POSITION YOU MUST COMPLETE THE TALENT MARKET APPLICATION.
About Cato Institute
The Cato Institute is a public policy research organization a think tank dedicated to the principles of individual liberty limited government free markets and peace. Its scholars and analysts conduct independent nonpartisan research on a wide range of policy issues.
Founded in 1977 Cato owes its name to Catos Letters a series of essays published in 18th-century England that presented a vision of a society free from excessive government power. Those essays inspired the architects of the American Revolution. And the simple timeless principles of that revolution individual liberty limited government and free markets turn out to be even more powerful in todays world of global markets and unprecedented access to information than Jefferson or Madison could have imagined. Social and economic freedom is not just the best policy for a free people it is the indispensable framework for the future.
Cato Institute is an Equal Opportunity Employer.
Responsibilities
Social Media Management (40%)
- Oversee Catos presence across major social media platforms (X Bluesky LinkedIn Instagram Facebook TikTok YouTube etc.) ensuring content is timely relevant and aligned with institute objectives.
- Develop and implement social media strategies to increase engagement reach and quality follower growth.
- Monitor social media trends and analytics to inform content strategy and improve performance.
- Oversee social media scheduling engagement and reporting in Hootsuite and Buffer or similar management platforms.
Content Generation (25%)
- Lead the creation of compelling social media content including copywriting graphics and videos that reflect the Institutes research and initiatives.
- Collaborate with policy scholars and other departments to produce content that effectively communicates complex policy issues to a broad audience.
Email Marketing (25%)
- Manage the planning development and execution of email marketing campaigns including newsletters and promotional emails.
- Ensure email content is engaging accurate and consistent with the Institutes messaging and branding.
- Analyze email campaign performance and implement improvements to enhance effectiveness.
- Oversee content strategy and development of newsletter promotional email and automated drip campaigns in Salesforce Marketing Cloud (formerly Pardot).
- Apply 3rd party data and segment CRM contacts for targeted digital marketing.
- Understanding persona journeys and creating email automation campaigns to support conversion and brand adoption goals.
Team Leadership (10%)
- Supervise and mentor a team of social media and email marketing professionals fostering a collaborative and innovative work environment.
- Coordinate with other departments to ensure cohesive communication strategies across all platforms.
- Work with creative and IT teams to build and version landing pages for campaigns.
- Develop and maintain metrics to assess the effectiveness of social media and email marketing efforts.
- Prepare regular reports for senior management providing insights and recommendations for improvement.
Education/ Experience
- Minimum of 5 years of experience in social media and email marketing with at least 3 years in a supervisory role.
- Bachelors degree in marketing communications or a related field.
- Proven track record of developing and executing successful social media and email marketing campaigns.
- Strong understanding of current digital marketing trends and best practices.
- Experience with Salesforce Marketing Cloud is required.
- Experience with Hootsuite and Buffer is preferred.
- An understanding of and commitment to the Cato Institutes mission and principles.
Skills
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced environment.
- Ability to manage team and stakeholder expectations and coach them on industry best practices.
- Flexibility and adaptability to changing priorities to meet deadlines manage time well and perform job responsibilities without constant supervision.
- Self-directed self-motivated and disciplined team player capable of hands-on execution and long-term business planning.
- Succeed in a high-demand fast-paced work environment.
- Ability to problem-solve manage crisis situations effectively and maintain professional composure under pressure.
- Strong executive presence and ability to interact with all levels of management within the organization as well as experience working directly with C-Level/senior leadership.
- Excellent interpersonal skills and ability to work well in a team environment and independently.
Benefits
All Cato employees are provided with:
- Medical dental and vision insurance
- Employer contribution to a Health Savings Account (HSA)
- Generous vacation and sick days
- Paid parental leave
- Employer-provided life and disability insurance
- 401(k) employer match
- Transit/ Parking benefits
- Pet discount plan
How to Apply
To apply qualified individuals should submit the following application materials in one PDF document:
- Cover letter including:
- An introductory paragraph(s) describing three distinct reasons you are drawn to Catos mission and how you came to those beliefs. Be sure to include at least one specific issue or policy area that resonates with you.
- Salary requirements
- Resume
Applications should be submitted to Talent Market via this link: can be directed to Stephanie Keaveney Senior Manager of Outreach at Talent Market who is managing the search process: .
There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.
While we thank all applicants in advance for their interest in this position we are only able to contact those to whom we can offer an interview. Only direct applications will be considered. No phone calls please.
Talent Market is a nonprofit entity dedicated to promoting liberty by helping free-market nonprofits identify talent for critical roles. We provide consulting and recruiting services at no cost to 501(c)3 nonprofit organizations that clearly and directly focus on advancing the principles of economic freedom free enterprise free trade free speech property rights rule of law and limited regulation.
Required Experience:
Senior Manager
Employment Type
Full-Time
