Marketing Specialist
Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Join the Joffreys Coffee & Tea Co. Team and be part of the exploding industry of consumer and B2B products for coffee & tea. Since 1984 Joffreys has been the leading specialty coffee roaster headquartered in Tampa Bay and a top-tier provider in the industry nationwide. With wholesale clients such as PDQ and our partnership as the Official Specialty Coffee of the Disney Parks & Resorts our brand is recognized and enjoyed by guests from all over the world. Our other business segments include military office coffee and foodservice channels which continue to grow rapidly. Finally our thriving online consumer business is off the charts as we release new roasts origins and flavors and new packaging formats and brewing techniques for fans to enjoy at home. We are looking to add an integral member to our Joffreys family who enjoys the small company feel in a big segment. Plus we have free amazing coffee brewed here daily in addition to a comprehensive benefits package.
About this Job
We are seeking a results-driven and detail-oriented Marketing Specialist to support the planning and execution of marketing initiatives across digital retail and brand channels. The ideal candidate will play a key role in driving brand awareness customer engagement and sales growth by executing campaigns analyzing performance and collaborating across internal and external teams.
Key Responsibilities:
- Assist in the development and execution of marketing campaigns promotions and product launches.
- Support the creation of marketing collateral including sales tools presentations digital assets and email content.
- Coordinate with creative sales and digital teams to ensure consistent brand messaging.
- Manage content calendars and support scheduling for social media email and blog posts.
- Conduct market research competitive analysis and customer segmentation to inform strategy.
- Develop execute and optimize paid media campaigns across Meta Google YouTube and programmatic platforms.
- Manage digital marketing budgets ensuring effective spend and strong performance against KPIs (ROAS CAC conversions).
- Monitor and analyze campaign performance using tools such as Google Analytics Meta Business Suite and email platforms.
- Support trade marketing initiatives events and retail programs.
- Collaborate with agencies and vendors on project execution and performance reporting.
- Maintain organized records of marketing assets budgets and campaign timelines.
Qualifications:
- Bachelors degree in Marketing Communications Business or a related field.
- 24 years of experience in marketing preferably in consumer goods retail or e-commerce.
- Proficiency with marketing tools and platforms (e.g. Google Analytics Meta Ads Manager Later Sprout Klaviyo).
- Strong copywriting and creative development experience for paid and organic channels.
- Proficiency in Meta Ads Manager Google Ads GA4 email marketing platforms and project management tools.
- Highly organized with strong communication skills attention to detail and the ability to manage multiple projects and deadlines.
- Analytical mindset with attention to detail and ability to manage multiple projects simultaneously.
- A self-starter with a passion for brand storytelling and consumer engagement.
Preferred:
- Experience in consumer packaged goods retail food & beverage or lifestyle industries.
- Familiarity with platforms such as Adobe Creative Suite Later Sprout Klaviyo Shopify ASANA.
- Google Ads and/or Meta Blueprint certification a plus.
- Experience with CRM and marketing automation platforms.
- Background in retail food & beverage or lifestyle brands a plus.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
What Joffreys Offers:
- Competitive salary
- Relaxed work environment
- Working with all levels of the organization
- Variety of projects
- Health benefits
- 401K
- Paid vacation
- Personal days
Joffreys is proud to be an Equal Opportunity Employer that offers a competitive salary and benefits package opportunities for advancement and a supportive working environment where employees are encouraged to share in our commitment to social responsibility.
Required Experience:
Manager
Employment Type
Full-Time
