Sr. Director, Marketing and Communications
Sr. Director, Marketing and Communications
Posted on :
05-06-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
05-06-2025
Job Description
Sr. Director Marketing and Communications
National Underground Railroad Freedom Center
National Underground Railroad Freedom Center
Position reports to: President & COO
FLSA Status: Fulltime Exempt
Salary: $85000.00
Position Summary
The National Underground Railroad Freedom Center (hereinafter Freedom Center) seeks an experienced mission-driven and community-orientedSr. Director Marketing and Communications.
The Sr. Director Marketing and Communications (hereinafter SDMC) is responsible for all activities related to conceptualizing implementing and advancing a comprehensive marketing strategy to support the organizations mission generate engagement and revenue to achieve Freedom Center goals. The SDMC must have experience and extended knowledge in leading institutional marketing research strategic brand building audience/customer development and strategic communications. This position will develop lead and execute the overall brand strategy as well as the marketing and strategic communications plan for the Freedom Center. At a minimum this plan will include integrated marketing field marketing brand strategy internal and external communications social media and creative services. Looking for a dynamic strategist with a passion for brand building storytelling community engagement and maximizing impact with a limited paid marketing budget.
Reporting directly to the President and COO this position will lead a talented marketing team focused on designing and executing marketing strategies to achieve enhanced financial sustainability through higher visitor attendance increasing visitor engagement frequency or repeat rate driving programming attendance messaging to increase brand awareness and loyalty exposure recognition support and attendance commensurate with the value the organization provides to our local and national communities.
Key Responsibilities
Strategic Planning and Leadership
- Develop and implement an integrated marketing and communications strategy to drive earned revenue which includes ticket sales exhibitions events and programs.
- Provide direct strategic counsel to the President and executive leadership regarding brand reputation audience engagement market positioning and the overall elevation of Freedom Centers public profile.
- Lead with a community-first approach to position the Freedom Center as a vital welcoming and essential resource for Greater Cincinnati and surrounding regions.
Campaign Development and Execution
- Design and deliver high-impact marketing and public relations campaigns that leverage earned owned and shared media strategies maximizing impact with a limited paid marketing budget.
- Oversee campaign planning and execution across all platforms collaborating with the email marketing digital marketing social media and design specialists to ensure brand consistency and creative excellence. Focus on targeted marketing to audiences to support fundraising and ticket/program sales and fundraising efforts.
- Create storytelling initiatives that authentically reflect and resonate with the local community highlighting exhibitions educational initiatives and public programs.
Community Engagement and Local Relationship Building
- Develop and maintain deep trust-based relationships with local organizations community leaders cultural groups media outlets and grassroots networks.
- Champion initiatives that enhance the museums relevance and accessibility to diverse audiences across Cincinnati and the region.
- Partner with Programming and Visitor Services teams to co-create engagement opportunities community events and collaborative projects.
Revenue and Performance Management
- Drive marketing and communication efforts to drive sustainable
earned and contributed revenue growth in collaboration with the senior leadership team across the organization and with external strategic business partners. - Monitor and analyze campaign performance using CRM analytics platforms and audience data; adjust strategies as needed to meet revenue and attendance goals.
- Prepare regular reports for executive leadership providing insights and recommendations for continued growth.
Team Leadership and Collaboration
- Supervise and mentor marketing team fostering a collaborative innovative inclusive and results-driven environment.
- Manage relationships with external partners freelance creatives public relations consultants and limited media buyers.
- Collaborate closely with all cross-departmental teams.
Brand Stewardship
- Safeguard and enhance the Freedom Centers brand voice ensuring that all messaging reflects its mission values and commitment to equity inclusion and education.
- Serve as an official spokesperson when needed representing the Freedom Center in media engagements community events and strategic initiatives.
Qualifications
- Bachelors degree in Communications Marketing Public Relations or a related field (Masters degree or MBA is preferred).
- 710 years of progressively responsible experience in communications marketing or public affairs preferably within museums nonprofits or mission-driven organizations.
- Demonstrated success in driving revenue-generating initiatives and campaigns while working with limited paid marketing budgets.
- Deep commitment to community engagement with proven experience building relationships with local organizations leaders and media.
- Exceptional storytelling writing editing and media relations skills.
- Expertise in campaign planning CRM/audience segmentation data analysis and content strategy.
- Outstanding leadership project management and organizational skills.
- Passion for history human rights racial equity and social justiceand for advancing the Freedom Centers powerful mission.
Work Environment and Compensation
- Full-time exempt position.
- Some evenings and weekends required for programs events and community activities.
- Competitive salary commensurate with experience plus a comprehensive benefits package including health insurance paid time off parking and retirement contributions.
NURFC is an EOE employer and does not discriminate against any person based on age ancestry color disability ethnicity gender gender identity gender expression genetic information military status national origin pregnancy race religion sex sexual orientation veteran status or any other characteristics protected by law.
NURFC is building a culturally diverse staff committed to working in a multicultural environment. NURFC encourages applications from candidates even if you dont meet all the listed qualifications.
Applications accepted on website: or send to
NURFC is building a culturally diverse staff committed to working in a multicultural environment. NURFC encourages applications from candidates even if you dont meet all the listed qualifications.
Applications accepted on website: or send to
Required Experience:
Director
Employment Type
Full Time
Key Skills
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