Marketing Coordinator Specialist
Marketing Coordinator Specialist
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Job Description
The Role
Marketing Coordinator Specialist
As a key member of the Italian marketing team and a strategic support to the Marketing Director you will help plan and execute a range of projects from digital content and campaigns to client events and thought leadership initiatives. You will work closely with local and global marketing teams and collaborate with business leaders to deliver high-impact compliant marketing activities that support WTWs business priorities.
- Delivery of the marketing projects and all its elements and tactics within agreed timelines and budgets including activity in Italy in coordination with global campaigns and locations.
- Creation and delivery of engaging digital content and communication and face to face or on-line client events tracking performance on digital platforms.
- Develop and maintain a good understanding of the insurance market as well as the products services and solutions that WTW offers to clients.
- Ensure content meets the requirements of our regulated environment
- Evaluate marketing activity through analysis of digital data to ensure that the activity is helping the company to achieve its sales goals.
- Develop good working relationships and work closely with other members of the marketing and sales teams to ensure consistency of approach to marketing activities and to share new ideas and best practices both in Italy and globally.
- Ensure marketing activity is consistently supporting sales growth.
Qualifications
The Requirements
- Masters Degree (MA) in Marketing Communications Visual Design Digital Media or a related field.
- Proven experience (24 years)in marketing communications across a broad spectrum of online and offline channels in a marketing/creative role in a corporate or agency settingideally gained within a financial services or a B2B environment.
- Strong digital skill set and advanced competencies including:
- Proficiency in Adobe Creative Suite (Illustrator InDesign Photoshop)
- Email marketing SEO HTML basics CMS (Content Management Systems)
- Digital campaign tracking and analytics tools
- PowerPoint and visual storytelling for both internal and external audiences
- Strong project management skills and experience with project management and collaboration tools
- Strong communication skills (both written and verbal)
- Strong team player with excellent communication and interpersonal skills.
- Curious flexible and comfortable working across global teams and digital ecosystems.
- Proactive and detail-oriented with the ability to manage multiple priorities autonomously.
- Change and adaptability/ability to work through ambiguity as well as an ability to work across geographies
Nice to Have- Excellent command of English (C1 level essential); native Italian speaker.
- Adaptable and quick learner with new marketing tools systems and processes.
- Familiarity with motion design and video editing tools (e.g. Adobe Premiere After Effects).
- Knowledge of web design (UX/UI) and HTML/CSS.
- AI prompting experience.
- Exposure to internal communications or employer branding projects.
- Experience in regulated environments (e.g. IVASS) is a plus.
- What We Offer
- A collaborative international environment that values people innovation and creativity.
- Opportunities for professional development within a global organization.
- The chance to work on diverse and impactful projects with a focus on digital transformation and brand positioning.
- Hybrid work
Belonging to protected category as per Law 68/99 is the preferred lane
Were committed to equal employment opportunity and provide application interview and workplace adjustments and accommodations to all applicants. If you foresee any barriers from the application process through to joining WTW please email
Required Experience:
IC
Employment Type
Full-Time
