Senior Brand Manager, E&I, Baked Snacks
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Job Description
Job Description
Are You Ready to Make It Happen at Mondelz International
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans setting objectives and allocating resources. In addition you will offer recommendations for integrated commercial plans develop and execute marketing plans that deliver on revenue and profit forecasts and share objectives. Based on your deep consumer insights and brand positioning you will develop and implement integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativitya balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively verbally and in writing and executive presentation skills
- Markets with diverse economic environments a distinct advantage
More about this role
This role is part of regional Equity & Innovation marketing organization within Mondelez International MENAP (Middle East North Africa & Pakistan) region. It is primarily focused on 5 strategic markets - KSA Gulf Egypt Pakistan & MOROCCO for Biscuits & baked Snacks categories (Global Brands: OREO Cadbury Milka Ritz) reporting to Biscuits & Baked Snacks E&I regional lead.
What you need to know about this position:
- Lead develop and drive a regional multi-year equity & innovation agenda that aligns with brand growth strategy and strategic plan for the key brands responsible for.
- Work cross-functionally with peer internal workgroups and in partnership with creative & media agencies to deliver brand campaigns and innovation strategy that drive sustainable growth & brand equity.
- In partnership with local marketing teams you will define and deliver plans on core brand equity communication and to strengthen brand portfolio through innovation and renovation.
- Manage the process of identifying innovation opportunities from pre-launch of business proposition to bringing successful innovation into market in addition to helping develop brand strategy & working on communication campaigns.
- Partner with and influence Creative and Media agencies to drive Breakthrough communication strategy.
- Manage Global and Regional stakeholders to Drive Brands strategy and agenda
- Partner with local Marketing Teams to Set the Brands short and long term Strategy by Market and for total MENAP
- Act as key point of contact for leading alignment of cross-regional and cross-market priorities and resource allocation for innovation and big bet development.
- Partner with Markets on brand equity & portfolio initiatives to further co-customize core brands across the region to increase brand presence and profitable growth.
- Facilitate cross-functional teams (Consumer Insights PCM Finance R&D cross functional leaders and external agencies) through the execution process of all key initiatives.
Education / Certifications:
Bachelors Degree
Job specific requirements:
- Minimum 8-9 years of experience in business marketing Brand management or Equity and Innovation is a plus
- Analytical and creative skills - a balance of commercial and strategic acumen.
- Effective communication (verbal and writing) and strong presentation skills.
- Strong leadership to influence direct teams and core stakeholders.
- Ability to work cross-functionally across internal & external stakeholders and multi-functions.
- Regional experience (preferred)
Business Unit Summary
Mondelz International in the Middle East North Africa and Pakistan serves the Middle East and Africa markets as well as Australia New Zealand the UK and Canada. Headquartered in Dubai UAE we have more than 2600 employees working across seven plants and six commercial offices; we make bake sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate Milka Oreo and belVita biscuits Barni CakesTang powdered beverage Chiclets and Trident gum and Halls candy.
Mondelz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Job Type
RegularBrand & Portfolio ManagementMarketingRequired Experience:
Manager
Employment Type
Full-Time
