The TIENS Group Co. Ltd. is a multinational conglomerate integrating industrial capital business capital and financial capital with its scope of business covering biotechnology health management hotel and tourism industry education & training e-commerce and finance investment etc. With its business reaching over 224 countries TIENS Group has set up branches in 117 countries & regions and has established strategic alliances with top ranked enterprises from many countries. TIENS Europe Region is currently active on more than 20 markets.
Tasks
- Design and implement the overall S2B2C platform operation strategy tailored to the European market integrating direct selling and distribution models with a multi-tiered incentive structure.
- Establish a structured distributor system (e.g. VIP Agent Partner) including onboarding training performance evaluation and compliance with local laws and regulations.
- Create sustainable growth strategies for B-end (suppliers/distributors) and C-end (consumers) balancing both sides of the platform to ensure long-term ecosystem health.
- Oversee the full user journey from registration to repeat purchase using data-driven insights to optimize activation conversion and retention aiming to increase GMV and LTV.
- Collaborate with marketing to launch localized promotions (e.g. group buying flash sales loyalty programs) and implement performance-based incentives to drive B-end activity.
- Align with supply chain on product selection and availability ensuring high-demand and high-commission products support distributor sales success in EU markets.
- Build data dashboards to track key operational metrics (e.g. distributor activity commission settlement engagement) while proactively identifying risks such as fraud or regulatory breaches.
- Serve as the central operational hub across departments (tech marketing legal logistics) driving seamless cooperation to deliver platform goals efficiently and compliantly.
Requirements
- 5 years of experience in e-commerce social commerce or platform operations.
- Minimum 2 years hands-on experience with S2B2C or tiered distribution platforms.
- In-depth knowledge of multi-level commission systems channel incentives and digital distributor ecosystems.
- Preferred background includes experience in overseeing operations for large-scale health pan-entertainment live streaming social AI or similar products.
- Proficiency in German and English is required; additional European languages is a strong plus.
Benefits
- Comfortable and conveniently located central office workspace
- Complimentary daily tea and coffee
- Opportunity to scale a unique S2B2C model across Europe
- Career path into regional leadership or global digital strategy roles
- Warm and international culture based on respect collaboration and giving your ideas a spotlight!
- Interactive activities: team-building company parties and events