Marketing Executive (Sports Industry)
Marketing Executive (Sports Industry)
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0-1years
4000 - 5000
1 Vacancy
Job Description
- Act as the primary point of contact for selected sports federations and athletes ensuring their goals align with the company s branding and strategic objectives.
- Develop a thorough understanding of partner needs to identify collaborative opportunities that benefit both sides.
- Maintain consistent open communication with external partners and internal teams to strengthen and sustain long-term partnerships.
- Manage daily interactions with sports agencies and athletes to ensure activities support overall marketing and partnership goals.
- Establish clear expectations review deliverables and evaluate performance to uphold high standards.
- Assess agency and talent proposals budgets and reports to ensure responsible resource management.
- Collaborate with agencies to recruit athletes or work directly with them to build brand engagement and visibility.
- Lead the planning and rollout of sports-focused marketing campaigns brand activations and product launches beyond formal partnership agreements.
- Oversee daily operations related to sports marketing to ensure alignment with overall brand and sales strategies.
- Partner with agencies and athletes to create compelling content that highlights key collaborations.
- Implement communication plans that maximize the reach of sports campaigns across various platforms.
- Monitor performance of athlete-generated content and adjust strategies to enhance effectiveness.
- Create and execute focused campaigns to promote partnerships with sports federations and athletes through digital media social platforms and partner networks.
- Provide creative guidelines to ensure consistency in all partnership-related content.
- Analyze campaign results and use insights to continuously improve communication strategies and marketing outcomes.
- Collaborate with sales and merchandising teams to align messaging and campaign objectives.
- Serve as a liaison between local markets and internal departments to ensure seamless implementation of partnership initiatives.
Requirements
- At least 1 year of experience in sports marketing or partnership management preferably involving sports federations or related organizations.
- Prior experience in the sports retail sector is a strong advantage.
- A genuine passion for sports and solid knowledge of the Malaysian sports landscape.
- Results-oriented with excellent problem-solving skills.
- Ability to work independently as well as collaboratively within a dynamic fast-paced environment.
Employment Type
Full Time
