Manager, Content Strategy and New Media
Manager, Content Strategy and New Media
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Job Description
Union: Non-Union
Number of vacancies: 1
Site: All UHN Sites (multi-site)
Department: Communications and Brand Strategy (CaBS)
Reports to: Director Content Strategy & New Media
Work Model: Hybrid
Hours: 37.5 per week
Status: Permanent Full-Time
Closing Date: June 17 2025
Position Summary
The Manager Content Strategy and New Media drives and delivers compelling high impact brand journalism and storytelling that amplifies the UHN brand producing ultra-modern high-quality creatives and text-based multi-channel content that dramatically increase awareness and engagement as well as guides elevation and understanding of University Health Network and its national and global health impact and reach. The ideal candidate combines exceptional writing video production and managerial skills in concert with creativity critical thinking editorial rigor operational excellence and data-driven decision-making to deliver impactful content that engages our core audiences and drives measurable outcomes.
Duties
- Creative Communications Leadership: Manages all aspects of the content lifecycle supervising an internal team of creative professionals in the production of written and visual deliverables; Strong experience with an integrated approach to creating and delivering content across multiple digital platforms including website and social media; Provides day-to-day management direction and coaching to a team of Individual Contributors (ICs) made up of writers and multimedia specialists establishing and managing project plans timelines and key deliverables; Manages personnel / story assignments to maximize resource management; Manages multiple projects simultaneously and ensures high-quality deliverables.
- Team Management and Administration: Builds constructive rapport with Individual Contributors (ICs) further developing their strengths and helping them close gaps in knowledge skills expertise and stakeholder relations; Manages expectations for deliverables and team capacity; Leads monthly reporting on KPIs for the team providing insights to help drive continuous improvement.
- Brand Stewardship: Contributes to the CaBS-wide monitoring of brand standards and usage across UHN; Contributes to the development of brand aesthetic in photography and videography and guiding compliance in deliverables; Contributes to the development of brand voice in written content ongoing support of UHNs Style Guide and guiding compliance in deliverables
- Editorial and Creative Oversight: Hands-on and end-to-end management of the creation editorial and story development and execution of various forms of multimedia content (videos photos podcasts UHN News digital publications) for UHN and its associated programs and services; Provides clear direction and oversight to ICs on all aspects of content creation including research story development pitching casting storyboarding Q lines interviewing writing/filming/photography editing post-production and uploading for publication; Leverages marketing and content writing experience to enhance storytelling and messaging.
- Strategic and Corporate Communications: Works closely with UHN Corporate Strategy Office to develop and deliver core executive communication materials such as CEO internal communications key messages briefing notes presentations speeches and materials for government officials; Identify and submit content such as Op-Eds to relevant forums publications events and other communication-based avenues to promote UHNs brand and objectives through compelling storytelling; Develop and execute a comprehensive strategy for the Corporate Annual Impact Report collaborating with internal stakeholders to define report themes content structure and development and key performance indicators.
- Keeps up-to-date with the latest trends and best practices in brand and creative management and digital platforms channels and content types.
- Other duties as assigned.
Qualifications :
- University degree in Communications Broadcast Journalism Film/Television Production Marketing Multimedia Arts or related field required.
- 7-10 years demonstrable experience in creating compelling story-based multimedia content for brand PR or marketing initiatives including videos photos and digital-first campaigns and managing personnel.
- Strong track record of managing creative teams and maximizing individual potential and efficiency.
- Excellent understanding of how to develop and craft emotive and memorable storytelling.
- Strong scriptwriting editorial writing storyboarding and production skills.
- Proven skills in vetting various types of content from digital feature stories to short people-centric articles and digital publications.
- Technical proficiency in understanding and translating complex products for visual storytelling and easy to absorb text.
- Proficiency in planning scheduling and executing various types of content production and assets including interviews testimonials b-roll footage use of drones etc.
- Strong knowledge of all phases of video production and photo editing capabilities including post audio mix; color grading; and voice recording.
- Experience and knowledge of health services and health care preferred.
Additional Information :
Why join UHN
In addition to working alongside some of the most talented and inspiring healthcare professionals in the world UHN offers a wide range of benefits programs and perks. It is the comprehensiveness of these offerings that makes it a differentiating factor allowing you to find value where it matters most to you now and throughout your career at UHN.
- Competitive offer packages
- Government organization and a member of the Healthcare of Ontario Pension Plan (HOOPP access to Transit and UHN shuttle service
- A flexible work environment
- Opportunities for development and promotions within a large organization
- Additional perks (multiple corporate discounts including: travel restaurants parking phone plans auto insurance discounts on-site gyms etc.)
Current UHN employees must have successfully completed their probationary period have a good employee record along with satisfactory attendance in accordance with UHNs attendance management program to be eligible for consideration.
All applications must be submitted before the posting close date.
UHN uses email to communicate with selected candidates. Please ensure you check your email regularly.
Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading inaccurate or incorrect UHN reserves the right to discontinue with the consideration of their application.
UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.
We thank all applicants for their interest however only those selected for further consideration will be contacted.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
