Assistant, Marketing
Assistant, Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Job Details
Description
POSITION REPORTS TO: Director Marketing
POSITION MANAGES: None
POSITION LOCATION: Hybrid (requires days onsite and allows telework)
Wolf Trap Foundation for the Performing Arts seeks anAssistant Marketing to provide support for the Marketing Team within the Communications and Marketing Department. This position assists with advertising campaigns and patron data collection input and reporting necessary to achieve Wolf Trap Foundations goals to increase earned and contributed revenue and deepen public awareness of the full breadth of Wolf Traps diverse arts and education programs.
DUTIES AND RESPONSIBILITIES:
Administrative Support Marketing:
- Collect prepare organize and maintain files for all artist assets. Update marketing & communications teams as assets are received.
- Submit creative requests to support marketing campaigns across channels on site signage and other projects.
- Draft copy and creative assets for marketing campaigns including Google Performance Max email radio and Spotify.
- Proof marketing pieces including webpages digital ads marketing emails print ads broadcast spots and other collateral to ensure accuracy.
- Keep abreast of campaign due dates and status of deliverables. Update team on upcoming deadlines. Monitor live campaigns for accuracy.
- Traffic ads copy radio spots video out of home deliverables CRM data and other assets to agencies publications and vendors while adhering to deadlines.
- Research share and maintain artist information such as artist websites debut information and other materials such as marketing letters links creative guidelines and approved marketing copy. Update marketing team on status of all materials.
- Research artist-owned pages and platforms to ensure Wolf Trap performance information and ticket links are accurate.
- Maintain familiarity with a multitude of musical genres and performing artists to target potential audiences and promote performances across owned media properties.
- Create and maintain internal reports and databases project management software and other documents for communications and marketing teams.
- Monitor and manage ticket sales on third-party platforms.
- Submit and upload Wolf Trap event listings onto external websites.
Data Collection and Reporting:
- Advance the collection input and utilization of customer data to inform marketing strategies and enhance CRM initiatives.
- Understand the goals of campaigns and marketing activities and collaborate with marketing team to derive relevant metrics targets and data collection strategies.
- Work closely with Marketing & Communications Box Office and other departments to integrate CRM strategies across customer touchpoints.
- Generate targeted lists for use in marketing campaigns. Build reports on audience insights including demographic and geographic trends across genres and over time.
Communications and Marketing Team Support:
- In rotation with other staff work shifts at the Wolf Trap Press Office community outreach events and pre-performance patron engagement activations for select performances during the summer.
- Take notes at meetings and send out post-meeting recap notes with clearly defined action items.
- Process invoices.
- Other duties as assigned.
Qualifications
EDUCATION AND EXPERIENCE:
- Bachelors degree in marketing communications public relations or related field or equivalent transferrable experience
- 12 years related work experience
REQUIRED KNOWLEDGE SKILLS AND ABILITIES:
- Photoshop basic knowledge preferred
- Knowledge of and passion for music and performing arts
- Proficient in Microsoft Office programs including Excel Word and PowerPoint
- Strong written and oral communication skills proofreading and attention to detail
- Experience with ticketing databases and Google Analytics strongly preferred
- Knowledge of digital advertising platforms customer segmentation and targeting techniques
- Must possess strong analytical skills with the ability to interpret data draw insights and strive for campaign performance improvement
- Excellent organizational and administrative skills
- Demonstrated ability to manage projects handle multiple tasks and meet deadlines
- Independent responsible creative and self-motivated with the ability to participate effectively in a team environment and work well with others
- Ability to work some evenings and weekends especially over the summer season
- Sensitivity and commitment to the mission of Wolf Trap Foundation for the Performing Arts
PHYSICAL DEMANDS:
- Must be able to remain in a stationary position 60 percent of the time
- Regularly operates a computer and other office equipment (i.e. calculator scanner copier printer etc.)
- Occasionally required to stand walk stoop bend and reach with arms
- Lift/move up to 25 pounds infrequently
Were pleased to consider applicants who will be physically located in and who will have a local address in Virginia Maryland or the District of Columbia for the duration of their employment. The Foundation does not offer fully remote work for any positions. Applicants who reside in any other state would be required to be physically located in and provide a local address in Virginia Maryland or the District of Columbia prior to starting work for Wolf Trap Foundation.
Wolf Trap Foundation for the Performing Arts is an Equal Opportunity Employer. We are committed to creating a diverse equitable and inclusive work environment that embraces and encourages different perspectives. We work to reflect and be representative of the communities in which we serve and in which we reside. Qualified individuals with disabilities and disabled veterans who need assistance or an accommodation in our job application processes should contact . An offer of employment is contingent on successfully passing a background check.
Employment Type
Full-Time
