Product PR Manager - Parental Cover
Product PR Manager - Parental Cover
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Purpose:
To effectively communication news to a global automotive media audience
Key Duties and Responsibilities:
Product/ Automotive media strategy development and delivery with both a Global and UK focus.
Be the lead in establishing and maintaining excellent relationships with editors and key news teams of international national and regional automotive media in order to maximise global coverage as well as supporting regional communications teams.
Direct relationship with the regional teams to communicate global media strategy and activation plans
Work directly with the wider Marcoms team to ensure effect communication across all channels including Dealer Network Social Media Internal etc
Effectively communicate all product news to a global media audience: Creation production and distribution of product-related press material (press releases Q&As product briefings speeches key messages) and internal briefings
Form an educated view on both internal (i.e. product changes) and external (i.e. legislation) product issues that will impact on the Aston Martin business - proactively identify issues and support the preparation of necessary materials to brief media and internal stakeholders
Concept creation planning & delivery of both global and UK regional media launches
Agency and budget management for global and UK events
Identify Lifestyle activities and Partnership opportunities at global/ regional launches and work with the Lifestyle Press Officer to implement these effectively in order to enhance the brand
Host global media guests at global/ regional launches lead messaging & support media interview/ content requests as required
Support and host regional launches in region as HQ representative where required
Support/ shadow as media support with senior executives on location as required
Utilise F1/ motorsport to enhance the brand working with the F1 PR team and appointed Motorsport PR agency. Identify where racing / technology can enhance road car messaging
Shared ownership of UK press fleet; manage and coordinate placement of fleet with appropriate target automotive media/ influencers and monitor fleet usage; identify objective results and orchestrate feedback loop
Responsible for new press car specifications and ordering of replacement vehicles to ensure the press office has a robust working fleet at all times
Responsible for coordination//development/ deployment of product communications plans on a regional basis work with regional PRs to ensure global consistency of message. Support regional activations when required
Execute an active awards campaign ensuring Aston Martin products achieve Car of The Year accolades across key Automotive titles
Assist in development of media relations in new and developing markets; identify appropriate media grow brand awareness and develop relationships
Provide summaries of media coverage for variety of internal (i.e. Board level) and external (i.e. dealership representatives) audiences as required
GRADE: M
Fixed Term Contract: Parental Leave Cover
Belong at Aston Martin
We understand that the incredible beauty craft and art that defines an Aston Martin comes from the inclusion of our amazing people.
We welcome the unique contributions that you can bring in terms of your education opinions culture ethnicity race sex gender identity and expression nation of origin age languages spoken colour religion disability sexual orientation and beliefs. We celebrate diversity and are seeking applicants who can bring something different.
Please speak to us if there is anything you need to support making an application with us.
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd
Required Experience:
Manager
Employment Type
Full-Time
