Strategic Events Solutions Manager

The Calgary TELUS Convention Centre is looking to hire the position of Strategic Event Solutions Manager in the Sales Department.

Reporting to the Associate Director Sales the Strategic Event Solutions Manager will be responsible for creating and developing new event concepts and opportunities that drive revenue and enhance the guest experience. This role involves working across various departments building collaborative relationships with internal teams and external partners and utilizing data to identify new business opportunities. The ideal candidate is a creative results-driven professional with a passion for innovation a collaborative mindset and the ability to influence key interest holders to createimpactful solutions for the CalgaryTELUS Convention Centre (CTCC).

• Lead business development and implement innovative event concepts packages and solutions that create new revenue streams for CTCC.
• Collaborate with internal departments including sales marketing operations finance and events to ensure seamless execution of new initiatives and drive business growth.
• Work closely with external partners and interest holders to identify new opportunities secure buy-in and foster long-term relationships.
• Assist in other markets as required adapting sales strategies to meet specific business goals and expand CTCCs market share across various sectors.
• Work with the sales team to identify opportunities for cross-market collaboration and growth providing support as needed to assist in other markets.
• Create and analyze data-driven strategies to continuously recommend and implement new revenue-generating opportunities.
• Differentiate CTCC from its competitors by introducing unique and creative event solutions that set us apart in the marketplace.
• Manage the development and execution of new event solutions ensuring they meet both client expectations and business objectives.
• Foster collaboration across teams to ensure successful implementation and execution of innovative events that drive engagement and revenue.
• Lead efforts to promote CTCCs new event concepts and solutions to external interest holders positioning the venue as a premier destination for distinctive events.
• Stay ahead of emerging event trends and industry best practices to ensure CTCC remains at the forefront of innovation.
• Regularly evaluate and refine existing processes adjusting as necessary to optimize the event experience and maximize revenue potential.
• Drive profitability of new and existing revenue streams analyzing data for continuous improvement.
• Perform other duties as assigned.

Job Related Skills

• Exceptional event strategy development with a proven ability to create innovative event packages that meet client needs and drive revenue growth.
• Data-driven decision-making with strong analytical skills to gather assess and utilize market intelligence to inform event strategy and identify new opportunities.
• Strong negotiation skills able to secure favorable contracts and maximize profitability while maintaining positive relationships with clients and interest holders.
• Proven revenue generation skills with a track record of developing and executing strategies that increase business opportunities and contribute to organizational growth.
• Cross-departmental collaboration expertise working seamlessly with sales marketing and operations teams to align event strategies and ensure successful execution.
• Creative problem-solving abilities utilizing creativity and critical thinking to overcome challenges and develop innovative solutions for clients.
• Exceptional relationship-building skills fostering long-term partnerships with clients vendors and internal teams to ensure satisfaction and repeat business.
• Project management experience overseeing multiple events from concept to execution while managing timelines resources and budgets.
• Outstanding communication and presentation skills both written and verbal with the ability to effectively articulate ideas and influence interest holders.
• Adaptability in dynamic environments demonstrating flexibility and the ability to adjust to changing priorities client needs and market conditions.
• Strong financial acumen with experience in budgeting pricing strategies and financial forecasting to ensure events are profitable and within budget.
• Technologically savvy proficient in Microsoft Office products CRM systems and event booking software with the ability to quickly learn and utilize new tools and systems.
• Meticulous attention to detail ensuring high-quality work accuracy and thoroughness in all aspects of event planning and execution.

Core Competencies

Innovation Continuously seeks new and creative ways to improve processes products and services. Takes calculated risks to introduce fresh ideas and strategies that differentiate the company from competitors. Encourages a culture of experimentation and embraces change to stay ahead of industry trends.

Data-Driven Decision Making Utilizes data and analytics to guide decisions and strategies. Analyzes market trends customer behaviour and internal performance metrics to ensure actions are informed and aligned with business goals. Prioritizes evidence-based strategies over assumptions to achieve optimal results.

Negotiation The ability to use proper influencing skills to obtain positive outcomes. Demonstrates skill in facilitating discussions that lead to agreements beneficial for both parties. Navigates challenges in contract terms and partnerships ensuring positive and mutually beneficial results.

Prospecting Identifies and qualifies new business opportunities by gathering and synthesizing market intelligence. Understands client challenges company offerings and market dynamics to efficiently engage prospects and build a solid pipeline. Develops and implements action plans to convert leads into successful client relationships.

Building Relationships Builds both formal and informal professional relationships. Maintains and fosters relationships within across and external to organizational boundaries. Obtains and shares information ideas and problems. Solicits advice support championship sponsorship and commitment that result in smooth transitions of change and the development of mutually acceptable solutions.

Collaboration Collaborates with other members of formal and informal groups in the pursuit of common missions vision values and mutual goals. Places team needs and priorities above individual needs. Involves others in making decisions that affect them. Draws on the strengths of colleagues and gives credit to others contributions and achievements.

Thoroughness Demonstrates attention to detail and accuracy. Defines and organizes tasks responsibilities and priorities. Takes responsibility for timely completion.

Initiative Voluntarily takes the first steps to identify and address existing and potential obstacles issues and opportunities. Actively seeks solutions and improvements driving progress and overcoming challenges.

Communication for Results Clearly and effectively transmit technical and business concepts ideas feelings opinions and conclusions orally and in writing. Listens attentively and for comprehension. Reinforces words through empathetic body language and tone.

• Preferably a post-secondary education in a related field such as Event Management Event Production Marketing Communications or Project Management.
• Relevant industry certifications or specialized training in event production experiential marketing or project management are considered assets.

Experience & Requirements

• 8 years of experience in sales event production event/project management marketing or a related role preferably within the meetings conventions or experiential events industry.
• Proven track record of relationship-based sales including prospecting proposal development contract negotiation and account management.
• Demonstrated success in delivering customized event solutions aligned with client goals budgets and brand standards.
• Strong understanding of event logistics production timelines and vendor coordination with the ability to manage multiple projects simultaneously.
• Experience collaborating on marketing strategies and developing client-facing materials to support sales efforts.
• Willingness to work flexible hours including evenings and weekends based on business needs and event schedules.
• Ability to travel as required for site visits trade shows and client meetings; drivers license preferred.
• Onsite presence is essential for relationship development client engagement and event delivery.
• Experience with the hospitality sales cycle is considered an asset with a strong understanding of business development relationship management and contract negotiations.
• Ability to travel internationally as needed with a valid passport and flexibility to attend key industry events client meetings and trade shows.
• In-person/onsite work is required with the expectation of regular travel for client engagement and business development activities.
• Legally eligible to work in Canada.

Core Company Success Traits

The CalgaryTELUS Convention Centre:

• Is Calgarys meeting place bringing the community together in a central hub to connect learn innovate celebrate support and grow.
• Connects Calgary with the global community leveraging our assets to create opportunities that impact the lives of Calgarians and Canadians.
• Takes pride in our city and in delivering Calgarys message of hospitality prosperity and enlightened growth to countless visitors.
• Is honoured to promote Calgary to the world and host hundreds of events each year.
• Is responsible for promoting Calgary by working with partners to build Calgarys reputation as the destination of choice.
• Is committed to providing a productive comfortable sustainable environment to our guests and employees.

As a registered Living Wage Employer in the Province of Alberta we are committed to paying our employees a living wage allowing them to meet basic living needs and participate in their communities.

The Convention Centre offers a comprehensive salary and benefits program that includes life and dependent life insurance short and long-term disability health and dental benefits travel medical emergency insurance a flexible spending account an employee assistance program a pension plan flex and bonus hours wellness programs educational opportunities and access to a fitness center.

Individuals interested in applying for this position can apply online with their resume and cover letter at This posting will close by 12:00 June 13 2025. We thank all applicants for their interest.