Associate Director, US HCP and Patient Marketing, aHUS/TMA
Associate Director, US HCP and Patient Marketing, aHUS/TMA
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1 Vacancy
Job Description
The Associate Director US HCP and Patient Marketing aHUS/TMA is a member of the commercial US aHUS Marketing team and of the broader Hematology Nephrology Business Unit. The individual will play a critical role in developing and driving strategies and tactics for healthcare providers and patients engagement.
Reporting to the Senior Director of US aHUS Marketing the Associate Director is responsible for redefining and leading digital HCP and Patient marketing initiatives for aHUS and TMA in the US market as well as supporting the execution of the HCP educational strategy. The individual will also contribute to the development and execution of the best-in-class annual HCP and Patient marketing plans inclusive of relevant brand strategies. This individual will work closely with Business Operations/OMNI and will be a key cross-functional player liaising with numerous teams to accomplish goals including: Field Sales TLL Patient Services Patient Advocacy Legal Compliance Regulatory Medical and Promotional Review Committee (PRC). The individual may also interact with Key professional societies for educational initiatives
You will be responsible for:
Contributing to the creation and implementation of the US aHUS/TMA marketing strategy messaging tactics and budget allocation
Expanding the aHUS/TMA brand digital footprint with leading-edge thinking employing a try-test-fail agile methodology.
Delivering multi-channel HCP and patient engagement plan promotional platforms and identifying optimized marketing mix
Leading tactical execution of aHUS/TMA HCP and Patient omni-channel brand and disease assets.
Partnering with Commercial Operations to identify content re-purposing strategies for existing assets expanding their reach across platforms.
Supporting the development and execution of aHUS/TMA speaker bureau strategy and supporting content
Leading the development of assets for key Professional Societies to support HCP education
Developing relevant campaign KPIs closely monitor performance and be prepared to adjust plans.
Managing multiple marketing agency relationships workflow and related expense budgets including ROI metric assessment
Adopting a can-do leadership mindset creating organizational energy and excitement about the brand and galvanizing cross-functional teams to buy in to brand mission.
Being a key partner on omni-channel tactical plan development & execution for HCP and patient communications and cultivating strong collaborative relationships with cross functional partners
You will need to have:
Bachelors degree in the Life Sciences or other relevant field
Must have 2 years pharmaceutical industry experience and a working knowledge of marketing principles in pharma including key principles of brand management professional promotion and Non Personal Promotion for an HCP audience
Strong knowledge of MS Office: Word PowerPoint Excel.
Fluent in English (written and spoken language).
Experience and proven track record of developing and implementing impactful digital campaigns and initiatives
Strong ability to manage multiple projects across functional areas and work independently when appropriate in teams and as a sub-team lead.
Experience developing marketing strategies and tactics with a focus on solid implementation of tactics through a combination of individual and team efforts
Must be comfortable managing multiple competing frequently shifting priorities and working through uncertainty.
Experience in managing external agencies (AOR and Media) on a day-to-day basis and budget management required.
High ethical standards and personal integrity.
Travel: anticipate 20%
We would prefer for you to have:
Advanced degree (MS PhD PharmD or MBA)
Oncology Rare disease or specialty care experience highly preferred
Experience developing and actively managing HCP and Patient media plans strongly preferred
Demonstrated ability to lead without authority
Ability to gauge the feasibility impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval.
Scientific acumen or curiosity to learn
Understanding of the hospital setting hematology and/or nephrology
Diverse pharma or biotech commercial experience in a variety of roles
Prior experience in competitive markets
The duties of this role are generally conducted in an office environment. As is typical of an office-based role employees must be able with or without an accommodation to: use a computer; engage in communications via phone video and electronic messaging; engage in problem solving and non-linear thought analysis and dialogue; collaborate with others; maintain general availability during standard business hours.
Ready to make a difference Apply now!
Date Posted
30-May-2025Closing Date
12-Jun-2025Alexion is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to fostering a culture of belonging where every single person can belong because of their uniqueness. The Company will not make decisions about employment training compensation promotion and other terms and conditions of employment based on race color religion creed or lack thereof sex sexual orientation age ancestry national origin ethnicity citizenship status marital status pregnancy (including childbirth breastfeeding or related medical conditions) parental status (including adoption or surrogacy) military status protected veteran status disability medical condition gender identity or expression genetic information mental illness or other characteristics protected by law. Alexion provides reasonable accommodations to meet the needs of candidates and employees. To begin an interactive dialogue with Alexion regarding an accommodation please contact Alexion participates in E-Verify.Required Experience:
Director
Employment Type
Full-Time
