Senior Manager, Promotional Channels
Senior Manager, Promotional Channels
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Job Description
Job Description
Senior Manager Promotional Channels Leading Australian Retailer
Develop and execute strategy for catalogue and email channels
Lead high-impact promotional campaigns from concept to deployment
- Implement innovations to grow engagement conversions and customer reach
Are you a commercially savvy marketing leader who thrives in a high-volume fast-paced retail environment Join one of Australias most recognised retailers and take full ownership of two of its most influential customer channels Catalogue and Email.
The Role:
As the Senior Manager Promotional Channels youll drive the strategy execution and performance of this retailers core promotional programs across catalogue (print and digital) and email marketing. This is a senior leadership role with end-to-end P&L accountability and the opportunity to make a direct impact on customer engagement brand perception and sales outcomes.
Reporting to the Head of Customer Engagement youll lead a team of specialists and collaborate cross-functionally with Marketing Commercial Digital and Operations teams to ensure promotional content is timely compelling and effective.
Key Responsibilities:
Develop and execute strategy for catalogue and email channels aligned to business priorities
Lead high-impact promotional campaigns from concept to deployment and post-campaign analysis
Full P&L ownership: manage budgets drive performance and report to senior stakeholders
Implement innovations to grow engagement conversions and customer reach
Leverage tools such as GA4 Figma and email automation platforms to optimise performance
Lead mentor and develop a high-performing team
About You:
Demonstrated strategic and executional marketing experience ideally in high-volume B2C retail or trade marketing environment
Deep expertise in catalogue and/or email campaign management
Proven ability to lead teams and own channel performance end-to-end
Strong commercial acumen with budget ownership experience
Hands-on knowledge of marketing analytics customer journeys and digital performance tools
Experience using platforms such as Google Analytics 4 Adobe Experience Manager Figma and email marketing tools (e.g Insider)
Whats On Offer:
A high-impact leadership opportunity in one of Australias most loved retail brands
Full ownership of key promotional levers that directly drive sales and customer connection
A collaborative down-to-earth culture that values innovation and accountability
Competitive salary and leadership exposure
Call Michelle Rubinstein at The Onset onor apply nowto lead a channel portfolio thats front and centre in the lives of millions of Australians.
Required Experience:
Senior Manager
Employment Type
Full Time
