Director, Marketing Operations
Director, Marketing Operations
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Job Description
About Unlock
Unlocks mission is to unleash the power of home equity to enrich peoples lives. We do this through a financial solution called a Home Equity Agreement or HEA an entirely new way to access and utilize home equity. Were not a lender so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. Were beyond passionate about helping our customers build greater financial resiliency. We are mission driven consumer centric and our products are designed for the way homeowners want to live their lives today - with flexibility and control.
About Unlock
Unlocks mission is to unleash the power of home equity to enrich peoples lives. We do this through a financial solution called a Home Equity Agreement or HEA an entirely new way to access and utilize home equity. Were not a lender so there are no interest charges or monthly payments and homeowners with poor credit or high levels of debt can still qualify. Were beyond passionate about helping our customers build greater financial resiliency. We are mission driven consumer centric and our products are designed for the way homeowners want to live their lives today with flexibility and control.
About the role
The Director of Marketing Operations leads the development and execution of marketing infrastructure and strategy to enhance performance across channels and drive conversion throughout the customer funnel. This role manages a team and oversees the full MarTech stack focusing on optimizing systems tools and data flow to support scalable marketing efforts. Responsibilities include implementing lead scoring models maintaining data governance and compliance standards and partnering with cross-functional teams to improve campaign execution and ROI. The position requires strong technical fluency analytical rigor and operational excellence to ensure marketing effectiveness and business growth.
What youll do
- Define the Marketing Operations vision and strategy that enables intelligent decisions through precise analysis.
- Own the marketing operations roadmap ensuring marketing technology is evaluated selected implemented and customized to meet the needs of the marketing department.
- Lead and mentor a high-performing team of marketing ops professionals to support strategic goals and professional growth.
- Oversee and optimize the marketing tech stack (CRM MAP CDP AdTech attribution tools etc.) evaluating and integrating new tools as needed to improve performance and data flow.
- Drive conversion rate optimization (CRO) across web email and paid channels through A/B testing segmentation strategies behavioral tracking and personalization.
- Collaborate with channel managers product and sales to define lead scoring models routing rules and funnel performance benchmarks.
- Ensure accurate marketing attribution and data integrity across platforms enabling smarter decisionmaking and forecasting.
- Implement data governance and compliance standards (CCPA DSR WCAG etc.) across marketing systems and workflows.
- Partner with the data team to define dashboards and reports to monitor KPIs campaign performance and ROI.
- Support brand voice and design consistency across marketing sales and product systems and collateral
- Hire coach develop and manage performance of all team members. Ensure Unlock values are adhered to and consistently demonstrated. Effectively manage budget and resources.
What were looking for
- 8 years of experience in marketing operations with at least 3 years in a leadership or management role.
- Deep knowledge of MarTech ecosystemsexperience with platforms like HubSpot CustomerIO Segment GA4 and related analytics and automation tools.
- Proven experience in conversion optimization A/B testing funnel diagnostics and implementing improvements based on user behavior and data.
- Strong technical acumenyou understand how systems connect and can troubleshoot or spec integrations workflows and APIs.
- Demonstrated experience in ensuring compliance with digital privacy and accessibility standards including GDPR CCPA WCAG and CAN-SPAM.
- Excellent project management skills and a track record of delivering complex initiatives on time and on budget.
- PC skills including working knowledge of the Microsoft environment and the ability to access manipulate organize and relay information in a meaningful way.
- Excellent communication and relationship-building skills to effectively partner with leaders across multiple functions
- Ability to work in a high-growth dynamic environment.
Preferred Qualifications
Familiarity with SQL HTML/CSS or scripting languages is a strong plus.
What we offer
- A dynamic work environment with opportunities for learning and professional development
- Competitive compensation and benefits package
- Collaborative and inclusive company culture
- Flexible work arrangements and a focus on work-life balance
Target base compensation is $152000 annually. Actual base salary varies based on factors including but not limited to relevant skill prior experience education base salary of internal peers demonstrated performance and geographic location. Additionally Unlocks Total Rewards package is highly competitive designed to support your success at work at home and at play such as 401K matching health benefits employee stock options and paid time off.
Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race color religion national origin age sex marital status ancestry physical or mental disability veteran status sexual orientation gender identity or other protected status under all applicable laws regulations and ordinances.
Unlock is an equal opportunity employer. We evaluate qualified applicants without regards to race color religion national origin age sex marital status ancestry physical or mental disability veteran status sexual orientation gender identity or other protected status under all applicable laws regulations and ordinances.
Required Experience:
Director
Employment Type
Full-Time
