Area Ecommerce Growth Executive (72824)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.
To achieve our ambition we are looking for colleagues who are ready to join us on this journey! Tomorrow cant wait lets shape it together!

The CE Area E-commerce Growth Executive plays an important role in driving the commercial performance of BATs e-commerce platforms across Central Europe (Germany Poland Czechia Switzerland). This role focuses on identifying growth opportunities and implementing growth strategies collaborating closely with Area and End Market Digital & E-Commerce teams to achieve commercial targets within the BAT E-Commerce Agenda.

Your key responsibilities will include:

• Driving E-commerce Agenda 2027 for your business markets
• Monitoring and analyzing e-commerce performance and KPIs
• Identifying growth opportunities and proposing commercially viable solutions
• Driving and delivering key Area e-commerce projects such as new stores openings and website redesigns
• Initiating and prioritizing tech enhancements from business perspective
• Managing budget for e-commerce enhancements
• Supporting the markets with consultancy in growth-related topics such as promotional activities optimizing consumer experience building business proposals for new initiatives
• Performing knowledge transfer between the different countries in the area
• Working cross-functionally and agile with brand legal activation research finance IT and trade departments within the area

What are we looking for

• 2 year experience in e-commerce online performance digital consumer activation
• Strong project management and analytical skills with a practical approach
• Commercial background and experience
• Strong technical understanding: GA4 Figma Magento AEM or similar
• Leadership skills to drive e-commerce growth agenda and lead projects involving experts and stakeholders from different fields and levels
• Fluent in Digital by experience especially in e-commerce and driving online performance
• Functional knowledge of ecommerce (architecture integration M2 platforms)
• Experience in driving martech rollouts and testing
• Proficient in English another CE language skills can be beneficial

What we offer you
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans initiatives for work-life balance transportation support and a flexible holiday plan with additional incentives
Your journey with us isnt limited by boundaries; its propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement where your career progression isnt just a statement its a reality were eager to build together. Seize the opportunity and own your development; your next chapter starts here.
Youll have access to online learning platforms and personalized growth programs to nurture your leadership skills
We prioritise continuous improvement within a transformative environment preparing for ongoing changes

WHY JOIN BAT
Were one of the few companies named as a Global Top Employer by the Top Employers Institute certified in offering excellent employee conditions.

Collaboration inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive regardless of gender sexual orientation marital or civil partnership status gender reassignment race religion or belief colour nationality ethnic or national origin disability age skills experience education socio-economic and professional background veteran status perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family parental leave national service sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.