Digital Marketing Executive - Digital Team (280163)

At Penguin Random House Australia we strive to be the best home for our authors and people the most service-oriented partner for our customers and to put readers at the centre of everything we do.

We are looking for an enthusiastic Digital Marketing Executive to join our Digital team based in North Sydney. Working within a creative digital team of designers marketers video editors and social media experts you will devise and publish innovative digital marketing content for is an exciting opportunity to be part of a truly creative and collaborative environment at Australias largest publisher.

Main responsibilities:

• Sending messages to support ongoing PRH marketing campaigns via email and the web.
• Identify opportunities to create and produce original content to fit our readers needs.
• Oversee day to day updates of PRH Australias website and eDMs.
• Report on the outcomes of website content and eDMs and identify new opportunities to connect with readers.
• Evaluate campaigns and distribute the results to the marketing and publicity team.
• Maintain a particular focus on finding new and non-traditional book audiences and growing the eDM database
• Work with the wider team to ensure cohesive and holistic campaigns are produced
• Collaborate with the other marketing and publicity teams and the publishing sales and product teams to create compelling copy that resonates with target audiences
• Suggest local content stories to help drive Penguins brand awareness.

Required Skills and Experience:

• Proven email marketing platforms Klaviyo experience a plus
• Experience working with Content Management Systems
• Strong understanding of digital marketing principles including audience segmentation and performance tracking
• Excellent analytical skills with the ability to interpret data and make informed decisions
• Creative mindset with the ability to develop engaging and effective content
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Excellent communication and collaboration skills to work effectively with cross-functional teams

You are:

• Highly organised detail-oriented and able to work in a fast-paced environment
• A creative thinker who can bring fresh ideas to campaigns
• Self-motivated curious and proactive in staying current with industry trends and emerging technologies.

If you are interested in this role we invite you to apply now. All applications must include a cover letter which outlines your suitability for the role.

Note: Only successful candidates will be contacted due to high application volume.

Penguin Random House is the worlds largest trade book publisher boasting an impressive list of authors from cherished favourites to future classics across many genres and platforms. In Australia and New Zealand we are proud to work with the most talented writers thinkers and achievers and publish a diverse range of local and international voices. We are the leading publisher distributing books across Australia and New Zealand focusing on speed and reliability to reach our customers and bring the very best books to readers everywhere. Our 400 creative and passionate people from various backgrounds and experiences work together to uphold our reputation for excellence and clear commitment to service throughout the entire publishing process and help us to achieve exceptional results. More information can be found at and Random House is committed to providing a workplace and culture that values diversity and inclusion across all levels of the business. We recognise and acknowledge the contribution of people with diverse backgrounds experiences and perspectives. This includes however is not limited to differences in gender age disability ethnicity religion sexual orientation and family status.

Company:Penguin Random House Australia Pty Ltd

Country:Australia

State/Region:New South Wales

City: North Sydney

Postal Code:2060

Job ID:280163