Product Marketing Manager
Product Marketing Manager
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Job Description
Job Description:
Category Strategy & Planning:
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Develop and execute a comprehensive growth strategy for the category. Own the annual business plan and category roadmap aligned with company goals.
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Spot growth opportunities and whitespace using sharp market consumer and channel intelligence.
Product Portfolio Management:
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Be the categorys design conscience - from product ID and packaging to digital communication and in-store presence.
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Work closely with design teams to ensure every consumer touchpoint is visually inspiring and aligned with our brand DNA.
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Bring a strong understanding of Gen Z visual culture design trends and storytelling formats.
Product Positioning & GTM Execution:
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Define unique positioning strategies for products in the category.
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Collaborate with marketing sales and trade teams to ensure consistent messaging and execution.
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Demand Generation: Drive demand creation through integrated marketing campaigns and activations.
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Constantly track trends tech shifts and competitor moves to inform product decisions.
Consumer Insights & Analytics:
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Conduct and analyze market research to understand consumer needs behaviors and preferences. Use insights to refine strategy messaging and product development.
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Design Sensibility & Visual Aesthetics: Be the categorys design conscience - from product ID and packaging to digital communication and in-store presence. Work closely with design teams to ensure every consumer touchpoint is visually inspiring and aligned with our brand DNA.
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Bring a strong understanding of Gen Z visual culture design trends and storytelling formats.
Employment Type
Full-time
