Senior Account Manager/Account Manager - Influencer (Sports & Entertainment)
Senior Account Manager/Account Manager - Influencer (Sports & Entertainment)
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Job Description
Who we are:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP) the creative transformation company. For more information visit and follow us on LinkedIn andInstagram.
More about the role:
The Sports & Entertainment team at Burson is a new global practice dedicated to unlocking the power of fandom for brands. We operate with global expertise combined with local knowledge and best in class activation. This role will sit in our London centre of excellence a team of fifty combined Sports and Entertainment specialists.
It is home to some of the worlds best loved sports and entertainment brands including adidas Activision Blizzard Gillette and building a vibrant and diverse team that delivers incredible work for amazing brands at the forefront of the entertainment space.
What youll do:
As a Senior Account Manager with a focus on influencers you will be a proactive worker able to identify engage and evaluate influencer partnerships with expertise and attention to detail. You will be able to take client objectives and audience information and use Bursons advanced data tools to identify exciting and effective influencer solutions. You will then be able to run the relationship end to end including co-creating on brand content ideas and contracting and negotiations. Finally you will be able to produce accurate and insightful evaluation reports that bring useful learnings and recommendations for future client work.
This role is vital to many of our biggest clients but particularly to Activision Blizzard and Gillette.
ACTIVISION BLIZZARD
The worlds largest video games publisher Activision Blizzard brings epic entertainment to millions of people around the world through legendary franchises like Call of Duty World of Warcraft Diablo and Overwatch. As Senior Account Manager Influencer on the account you will be responsible for UK and EMEA influencer activations across all franchises operating as the key client contact ensuring we deliver best in class creative and execute flawless campaigns. You might be at a major streamer event one week staffing interviews with game designers the next then working on cultural insights for a major game launch.
GILLETTE
The worlds #1 Grooming brand our role as Gillettes agency (for over two decades now) is to build brand affinity and support commercial activity across a range of campaigns. Gillette has a longstanding history in sports marketing which Burson supports on through developing and executing both brand-building and product-focused initiatives leveraging Gillettes partnerships with the UEFA Champions League Ian Wright and Football Beyond Borders which serve to amplify Gillettes commitment to positive versions of masculinity.
To get more into your responsibilities as a Senior Account Manager (Influencer) you will take on a consultative role for key clients lead the implementation of communication strategies and manage daily activities under the guidance of the senior team. You will demonstrate strong management skills and foster excellent client and team relationships and set a positive example for junior colleagues.
CLIENT
- Become an integral part of the account contributing to the development and implementation of multiple client projects adding value and ensuring timely and high-quality work.
- Create compelling creative influencer content ideas that resonate with clients driven by a passion for storytelling.
- Strong and convincing presentation skills including the ability to clearly communicate complex data to clients.
- Go beyond basic reporting to provide strategic insights and recommendations based on data analysis.
COMMERCIAL
- Manage client budgets influencer payments and tracking of costs and deliverables against agreed metrics.
- Be aware of Bursons influencer offers and services and Global network and be able to articulate these to existing and / or prospective clients.
PEOPLE & BEHAVIOURS
- Demonstrate leadership and great teamwork by motivating other team members supporting junior staff and providing constructive feedback helping upskill the whole team on working with influencers.
- Promote a positive team culture by sharing best practices and celebrating successes.
- Actively participate in DE&I initiatives promoting diversity equity and inclusion in the workplace.
- Participate in relevant L&D opportunities applying acquired knowledge daily and championing learning by example for junior team members.
Experience that contributes to success:
- Understanding of the influencer landscape and key channels especially as it relates to the gaming industry.
- Experience in influencer marketing and a track record of executing successful campaigns for major brands.
- Excellent written and verbal communication skills and the ability to communicate both complex data and creative ideas.
- Great attention to detail and time management when it comes to project management reporting contracting and more.
- A love and enthusiasm for the gaming industry.
OUR LONDON OFFICE
Burson employs over 450 people in the UK and our stunning Southwark offices run over two floors as part of the larger WPP Campus Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area which is a great spot for client meetings and socialising with the wider agency and other WPP OpCos.
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You belong at Burson:
Our vision is for Burson to be the leading academy company for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills expand their networks and ultimately produce the best solutions for todays leading brands. Our commitment to your growth is reflected in our robust benefits and people programs which include professional development opportunities mentorship programs with industry leaders a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson were an agency of learn-it-alls. We recognize that the things we do best creativity and communications require a level of nuanced understanding. Thats why its imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we cant do the essential work of inspiring bold ideas fostering constructive dialogue cultivating meaningful experiences and driving innovation and creativity for our partners. Your unique point of viewyour talentis what makes you a #BursonPerson and its how we deliver exceptional results for our clients together.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
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Required Experience:
Manager
Employment Type
Full Time
