EMEA Marketing Manager - FinTech - London

Captura Searchs Fintech client is London (City) headquartered and has a stable of impressive tier one buy and sell side clients. Due to a new marketing team structure they are seeking a commercially focused marketing manager from the FinTech world.

Someonewho understands the genuine importance that marketing plays to develop sales pipeline customer loyalty and to articulate a value proposition in highly competitive markets. The role requires strong capabilities across all the marketing channels (Online Email Events Lead Generation PR Collateral Salesforce CRM & Reporting). Someone who can work within a small international team to have maximum impact and is not afraid to roll up their sleeves to make it happen. If you are looking to own a marketing role to make it your own then this is the opportunity to do just that

Main Responsibilities:

Creation and re/development of sales and marketing collateral for custom / go-to-market solutions.

Saleforce expertise and monitoring

Develop and deliver marketing activities to drive customer engagement leading to sales opportunities

Track and measure all activities and ROI

Manage marketing budget

Sales enablement

Activities will include:

Coordinate marketing & research collateral and presentations. Standardise sales proposal templates in collaboration with executive management sales publishing and design

Drive and contribute to social media activities (Twitter LinkedIn and others) using new and existing channels

Organize and manage all marketing & sales support materials/content relevant for EMEA

Schedule set up and run - Webcasts executive client briefings and client dinners

Responsible for Email marketing campaigns

Manage videos featuring content for posting online

Communicating information to sales team on key activities

Build databases of prospective clients for marketing campaigns.

Onboarding of salespeople

Capturing sales requirements

Developing sales training

Required skills and experience

Planning and implementing marketing activities

Strong sales focus

Entrepreneurial and capable of working alone

Project focused

Organized/good at time management

Ability to provide creative solutions to sales and marketing collateral

MS Office skills

Desirable skills

Experience in Financial Technology (FinTech) is highly desirable

Strong interpersonal and communication skills

Knowledge of is highly desirable

Knowledge of social media tools/SEO content marketing

Sales enablement

An education / qualification focused on Marketing would be highly beneficial

If you are ready to take on an innovative marketing challenge then we cant wait to hear from you.

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