Recruitment Multimedia Marketing Specialist
Recruitment Multimedia Marketing Specialist
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Job Description
All full-time university staff are eligible for VCUs robust benefits package that includes: comprehensive health benefits paid annual and holiday leave granted up front generous tuition benefit retirement planning and savings options tax-deferred annuity and cash match programs employee discounts well-being resources abundant opportunities for career development and advancement and more. Learn more about VCUs benefits here.
Position Description:
The Deans Office of the College of Engineering invites qualified candidates to apply for the Recruitment Multimedia Marketing Specialist position. Since its inception in 1996 the Virginia Commonwealth University College of Engineering has brought innovative real-world engineering education to Central Virginia. Comprised of five different departments plus the Deans office the College of Engineering enrolls more than 2000 undergraduate and 450 graduate students in several degree programs supported by approximately 600 full-time part-time and student employees. As part of a premier research university known for tenacity love of the city of Richmond and commitment to diversity and access the College of Engineering values the significant and positive impact of our people and ideas in the promotion of regional and global prosperity involving research and life sciences.
The Recruitment Multimedia Marketing Specialist is a key member of the VCU College of Engineerings student recruitment and enrollment activities. This role is instrumental in advancing the colleges student recruitment goals by producing engaging multimedia content that speaks directly to prospective students and their influencers. Through compelling visual storytellingvideos photography social content and motion graphicsthis position plays a critical role in helping students envision themselves at VCU Engineering. This specialist reports to the Director of Marketing and Communications to assist with the recruitment and enrollment activities.
This role leads the creation of multimedia content that directly supports undergraduate and graduate student recruitment with additional contributions to research promotion industry engagement and internal communications. The Recruitment Multimedia Marketing Specialist works across platforms to develop content for social media admissions campaigns web digital signage and live events. The ideal candidate will bring both creative vision and technical skill with a strong understanding of how multimedia drives awareness engagement and enrollment among Gen Z audiences.
- Create student-facing multimedia content that highlights hands-on learning student life career outcomes and the benefits of choosing VCU Engineering
- Plan film edit and produce compelling video content that supports admissions goals and student yield efforts
- Develop recruitment-focused social media content specifically tailored to reach prospective students across Instagram TikTok YouTube and other key channels
- Produce multimedia assets aligned with strategic campaigns for recruitment yield graduate programs and corporate partnerships
- Serve as creative lead for assigned projects including planning production timelines and execution
- Capture and edit still photography for recruitment marketing digital campaigns social media and publications
- Provide content support for events such as Open House Decision Day and orientation
- Support internal communications needs such as digital signage and student/alumni features
- Maintain a well-organized archive of video and photography assets
- Provide occasional voiceover or on-camera narration for video projects
- Collaborate with the Director on campaign messaging storyboarding and recruitment strategy
- Stay informed on trends in student marketing video storytelling and social media engagement
- Other duties as assigned -Initiate and respond to requests for special projects outside of daily goals by identifying and performing necessary tasks by case specific deadlines in order to support departmental responsiveness to change and market demand.
The VCU College of Engineering prepares the next generation of engineering leaders through experiential learning interdisciplinary research and close collaboration with industry partners. The Marketing and Communications team plays a vital role in attracting and retaining students by telling authentic stories that reflect the value and impact of an engineering degree from VCU.
Minimum Qualifications
- Bachelors degree in Communications Digital Media Broadcast Journalism Marketing or a related field or equivalent combination of education and experience.
- Professional experience in social media strategy video production and/or digital content development
- Proficiency with video and photo editing software including tools such as Adobe Premiere Pro CapCut or comparable platforms
- Demonstrated experience creating short-form video content (e.g. Instagram Reels YouTube Shorts) tailored to target audiences
- Strong understanding of Gen Z content trends engagement strategies and digital behavior
- Excellent verbal and written communication skills including basic storytelling and message development
- Ability to manage projects independently while collaborating effectively with students faculty and staff
- Availability to work occasional evenings or weekends for recruitment events and content capture
- Demonstrated experience working in and fostering an environment of respect professionalism and civility with a population of faculty staff and students from various backgrounds and experiences or a commitment to do so as a staff member at VCU.
Preferred Qualifications
- Several years of experience in multimedia content creation and digital campaign execution
- Proficiency with the Adobe Creative Suite including After Effects Photoshop and Lightroom
- Experience creating content for higher education youth marketing or student recruitment campaigns
- Strong storytelling and interviewing skills especially for use in promotional video content
- Experience working with content calendars and platform-specific social media strategies across Instagram YouTube Facebook and LinkedIn
- Basic graphic design skills or familiarity with tools like Canva or Adobe Illustrator
- Experience coordinating or mentoring student workers or creative teams
- Demonstrated ability to interpret analytics to optimize performance and guide content decisions
- Passion for education access student success and mission-driven communications
Additional Information:
FLSA Status:Exempt
ORP Eligibility: No
VCU Job Title:Communications Generalist(13231) - SeniorCommunications Generalist(13236)
Working Conditions
- May involve working outdoors or in lab environments for content capture
- Occasional lifting or transporting of video/photo equipment
- Must be able to operate digital cameras audio gear lighting kits and editing software
Sierra Cloud
Required Experience:
Unclear Seniority
Employment Type
Full Time
