See Yourself at Telix
The Digital Marketing Manager will lead Telixs brands digital presence. This role will drive the development execution and optimization of multi-channel digital campaignsleveraging AI-driven insights tools and personalization strategies to enhance performance and engagement. The ideal candidate will combine a deep understanding of digital marketing with a passion for innovation and emerging technologies.
Key Accountabilities:
- Lead strategy and execution of digital marketing campaigns across web search social email and programmatic channels for global and regional audiences.
- Integrate AI and machine learning tools to optimize targeting content personalization campaign automation and predictive analytics.
- Manage digital performance reporting to deliver actionable insights test hypotheses and continuously improve ROI.
- Own Telixs digital ecosystem including website management SEO SEM and analytics tools.
- Collaborate with internal teams and agency partners to produce AI-enhanced content and seamless omnichannel experiences.
- Identify opportunities to scale use of AI in areas such as chatbot integration intelligent segmentation and sentiment analysis.
- Ensure all digital activities are compliant with pharmaceutical industry regulations and internal review processes (e.g. MLR).
- Monitor emerging digital and AI trends to position Telix as a leader in innovative and compliant digital marketing.
Education and Experience:
- Bachelors degree in Marketing Communications Digital Media or a related field; Masters degree a plus.
- 7 years of experience in digital marketing preferably within the pharmaceutical biotech or healthcare industry.
- Proven experience using AI-enabled platforms (e.g. Adobe Sensei Salesforce Einstein ChatGPT HubSpot AI or similar) to drive marketing automation and insights.
- Strong knowledge of digital marketing platforms (Google Ads Meta LinkedIn) CRM systems CMS and analytics tools (e.g. Google Analytics Tableau).
- Experience working with regulated content and understanding of global healthcare compliance.
- Strong project management skills with the ability to balance strategic thinking and day-to-day execution.
- Data-driven mindset creative problem solver and proactive collaborator.
Key Capabilities:
- Inclusive mindset: Demonstrate an understanding and appreciation for diversity and actively work to create an inclusive environment where everyone feels valued and respected
- Creativity and innovation: Possess a willingness to think outside the box and come up with unique and creative solutions to challenges
- Commitment to excellence: Take pride in your work and consistently strive for excellence in everything you do
- Results-oriented: Driven to achieve goals and objectives with a strong focus on delivering measurable results
- Ethical behavior: Act with integrity and demonstrate a commitment to ethical behavior in all interactions with colleagues and stakeholders
- Adaptability: Comfortable working in a dynamic environment able to adjust to changing priorities and willing to take on new challenges
- Strong communication skills: Able to communicate effectively with colleagues and stakeholders at all levels using clear and concise language
- Collaboration: Work effectively as part of a team actively sharing knowledge and expertise to achieve common goals
- Resilience: Demonstrate the ability to bounce back from setbacks and persevere in the face of challenges
- Continuous learning: Show a commitment to ongoing learning and professional development continually seeking out opportunities to expand your knowledge and skills
Required Experience:
Manager