CRM Lifecycle Manager

WHY JOIN ALO

Mindful movement. Its at the core of why we do what we do at Aloits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

We are seeking a strategic data-driven CRM Lifecycle Manager to lead the planning execution and optimization of lifecycle journeys across email SMS push and other retention functions. Reporting into the Director of CRM youll play a critical role in driving repeat purchases increasing customer lifetime value reducing churn and deepening brand loyalty through mindful best-in-class customer engagement ideal candidate combines sharp analytical skills with a strategic brand-first mindset and thrives in a fast-paced highly collaborative environment.

RESPONSIBILITIES

• Own the end-to-end strategy and execution of all lifecycle journeys and triggered campaigns across email SMS and mobile push from onboarding and replenishment to win back and loyalty-driving experiences.
• Leverage customer data and behavioral insights to build segmented personalized messaging that delivers value at every touchpoint.
• Deliver performance insights on a weekly/quarterly basis to executive team
• Collaborate with Creative Digital and Brand teams to concept brief and execute best-in-class CRM messages that align with Alos voice aesthetic and values.
• Work closely with our Data teams to monitor performance and define KPIs including repeat purchase rate LTV churn engagement and revenue contribution from CRM channels.
• Partner closely with Martech to build and scale complex automations ensure data integrity and unlock personalization opportunities.
• Lead A/B testing across creative segmentation and cadence strategies to continually optimize lifecycle performance.
• Align with the CRM Marketing Manager to ensure lifecycle automation enhances and supports the broader CRM strategy across loyalty paid media and in-store initiatives to deliver a cohesive and impactful customer journey.

QUALIFICATIONS

• 35 years of experience in Lifecycle Retention or CRM Marketing preferably in a fast-growing retail lifestyle or wellness brand.
• Digital strategy mindset with a proven ability to turn insights into innovative lifecycle programs.
• Hands-on expertise with email and SMS platforms like Salesforce Marketing Cloud Attentive Braze Bluecore or similar.
• Strong analytical skills; confident in performance reporting and turning data into actionable insights.
• Experience concepting and optimizing automated customer journeys across multiple retention channels.
• Excellent project management and cross-functional communication skills; ability to thrive in a fast-paced collaborative environment.
• Creative thinker with a strong understanding of brand identity customer experience and Gen Z consumer behavior.
• Passion for wellness community-building and creating meaningful customer experiences aligned with Alos brand mission.
• Based in Los Angeles and able to work onsite 4 days/week.

The base salary range for this position is $100000-$115000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location experience and performance. As such on occasion and when applicable there is the possibility that the final agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the companys total rewards package for exempt employees. Other rewards may include performance bonuses long term incentives a PTO policy and many other progressive benefits.

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