Lifecycle Marketing Manager
Lifecycle Marketing Manager
Posted on :
02-06-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
02-06-2025
Job Description
The Context
At Wispr how we communicate is the product. That means every message - whether its onboarding win-back or product education - needs to be thoughtful timely and effective. This role is all about owning the full lifecycle system that drives growth and keeps users engaged. Were looking for someone who blends strategic thinking with technical execution. Youll build and optimize the frameworks that bring users in keep them around and turn them into champions.
The Role
Youll own the strategy tooling and performance of all lifecycle marketing at Wispr Flow across email SMS in-app messaging and more. Youll set the roadmap ship experiments and work closely with Marketing & Product to move key metrics across acquisition activation retention and revenue. This is a hands-on cross-functional role for someone who loves data systems and clarity - and knows how to get the best out of both the platform and the message.
Lifecycle Marketing & CRM Strategy (50%)
Own end-to-end lifecycle strategy: onboarding activation usage nudges retention win-back and upsell
Launch SMS as a channel
Build and manage comms frameworks that scale: modular content blocks audience logic personalization layers
Collaborate with Marketing and Product teams to tie messaging to key user actions behaviors and funnel stages
Set a roadmap for comms automation that drives measurable business outcomes
Performance & Optimization (25%)
Define and track performance KPIs: open rate CTR conversion retention ARR impact
Run experiments to improve email/SMS performance and test new channels or surfaces
Turn insights into action: use analytics to continuously refine campaigns and journeys
Partner with Analytics to understand segment behavior and churn risk signals and get ahead of risk of churn
User & Product Insight (15%)
Stay close to the user: dig into usage data support tickets interviews and feedback and be intimate with the product and roadmap
Help translate features into clear end-user value across messaging touchpoints
Identify lifecycle gaps and propose new programs that improve user outcomes
Cross-Team Enablement & Brand Stewardship (10%)
Work with Marketing Product and Support to ensure lifecycle messaging is consistent helpful and human
Maintain a scalable voice and tone guide for lifecycle comms - standardizing our language and positioning in a framework that scales across channels
Ensure internal teams have visibility into whats working and why
You Might Be a Fit If
Youve built or scaled a high-performing lifecycle or CRM program before (bonus: in SaaS AI or product-led growth environments)
You have strong technical fluency in tools like Braze Iterable or similar
You think in systems love to optimize and arent afraid of spreadsheets or data dashboards
Youre obsessed with user behavior and can turn insight into comms that convert
Youre as comfortable writing a triggered flow as you are discussing ARR impact
You bring clarity momentum and a low-ego high-ownership approach to cross-functional work
Some Tools We Use
Figma - creative reviews
Webflow - website
Notion - internal wiki
Linear Slack Google Workspace
Wispr Flow - naturally
New things that advance our ability to scale and be accurate!
What Success Looks Like
Lifecycle programs materially improve activation retention and expansion
Our database of prospects and users is well-segmented growing and engaged
CRM messaging is targeted personal and optimized across every funnel stage
Product feels more usable and intuitive because the messaging primes users and fills the gaps
Users say your emails are the only ones I actually read
$145000 - $165000 a year
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
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