Associate Director, Media Planning
Associate Director, Media Planning
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Job Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
Were looking for a hands-on Associate Director of Media Planning to lead a high-performing team and drive strategic planning excellence across internal stakeholders. Based in our NYC office this role is responsible for overseeing media planning outputs mentoring senior media planners and owning key planning deliverables. This hybrid (T-W-TH in-office) role is highly collaborative partnering day-to-day with teams across Sales Marketing Strategy and Analytics to ensure planning outputs are aligned strategic and impactful.
What youll do:
- Play a critical role in Zetas revenue engine by leading the development of strategic high-impact media plans and RFP responses that help win new business grow existing accounts and drive measurable client outcomes
- Set the strategic direction for the Northeast planning team ensuring all recommendations align to client goals marketplace realities and cross-channel media opportunities
- Oversee the accuracy clarity and quality of all media planning deliverables ensuring the teams output meets the highest standards across RFP responses
- Serve as a key point of escalation for internal teams proactively navigating challenges providing solutions and maintaining strong partnerships
- Communicate clearly consistently and cross-functionally aligning internal stakeholders across Client Partners Marketing Strategy and Analytics to keep planning efforts on track and impactful
- Remain hands-on in planning work and RFP development especially for high-priority or complex opportunities
- Manage mentor and motivate a team of media planners providing day-to-day guidance support and long-term career development
- Manage internal resources and team workload to deliver consistently high-quality work on tight timelines
Who you are:
- You see media planning as a key growth driver and take pride in building strategies that help win business grow accounts and deliver measurable results
- You have deep experience in digital and integrated media planning and understand how to connect upper- and lower-funnel strategies to client goals
- Youre confident owning RFP responses and strategic recommendations balancing big-picture vision with execution
- You thrive in a collaborative in-office environment and work well across departments like Sales Marketing Strategy and Analytics
- Youre a trusted internal partner who communicates clearly and can calmly navigate high-pressure or challenging conversations
- You stay organized while managing shifting priorities team workload and tight timelines
What you need:
- Eagerness to work in a dynamic distributed team in a rapidly growing business environment
- College Degree preferred and a 6 years of experience in online advertising or digital media
- Experience with a variety of advertising categories and understanding of what data and inventory work for advertisers
- Understanding of online ad campaign metrics and analysis online advertising industry trends technologies and pricing models (CPM CPC & CPA)
- Very strong skills in working with Excel and PowerPoint
- Ability to work independently in a creative and fast paced environment
Bonus:
- Agency Experience
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $105000 - $125000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Director
Employment Type
Full Time
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