Director/Sr. Director of Growth Marketing
Director/Sr. Director of Growth Marketing
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$ 170000 - 190000
1 Vacancy
Job Description
Whatever your journey Zola exists to serve the humans at the heart of every wedding: whether getting married attending or helping make it all happen. Thats why over 2 million couples have chosen Zola as their partner to help plan and celebrate every joyful and real moment from booking a venue to designing save-the-dates to registering for gifts and beyond. Twelve years in Zolas platform continues to bring couples unique visions to life with the most innovative tools expert advice and a trusted network of highly-rated vendors who make dreams a reality across the country. Whether at home or on the go with our award-winning mobile app we make every step seamless - and even delightful.
Were looking for a data-driven and performance-obsessed Director / Senior Director of Growth Marketing to lead acquisition at is a highly impactful and visible role reporting to the CMO and regularly liaising with the leadership team responsible for the full media budget owning the growth roadmap and scaling user acquisition with efficiency and impact.
Youll own Zolas paid marketing across paid search and paid social while also overseeing ABL (above-the-line) media such as audio podcasts influencers and digital video and SEO. Youll partner closely with our VP of Marketing Strategy Senior Director of Lifecycle Director of Brand and in-house creative team to drive cross-channel campaigns that acquire and convert high-value customers; and with our Product and Finance teams cross-functionally.
Responsibilities
- Own the strategy execution and optimization of all paid acquisition channels: paid search paid social audio streaming affiliate and emerging formats. Manage to blended and channel-level CAC CPA and LTV:CAC targets.
- Lead the search marketing strategy (SEM SEO) working closely with in-house teams and agency partners to drive sustainable growth
- Oversee SEO roadmap and performance ensuring strong technical execution and content strategy in partnership with product and content teams
- Develop and test upper-funnel campaigns (e.g. digital video podcasts ABL channels) to expand Zolas reach while maintaining performance discipline
- Lead growth forecasting attribution and incrementality measurement in collaboration with Finance and Data
- Partner cross-functionally with Product Data and Engineering to identify opportunities to improve conversion optimize landing experiences and build sustainable growth loops
- Manage and mentor a layered team (including external agency partners and internal direct reports)
Requirements
- 710 years of experience in performance marketing or growth at a high-growth consumer business
- Deep expertise in paid search strategy and execution; strong understanding of how to scale SEM profitably and incrementally and a rabid appetite for keeping up with evolving search behaviors including AI search
- Hands-on experience managing full-funnel paid media programs with a track record of hitting aggressive growth goals
- Experience managing SEO programs and collaborating across content product and engineering
- Highly analytical mindset with comfort in data tools testing frameworks and attribution modeling
- Passion for the Zola mission and a love for performance brand marketing working hand-in-hand. Siloed thinkers need not apply!
- Management experience and a reputation as a strong collaborative compassionate leade
Why Youll Love Working at Zola
Were a fast-moving team with big ideas and a deep passion for improving the wedding journey. Youll have the opportunity to make a measurable impact on the growth of a beloved consumer brandand help couples everywhere discover Zola.
The salary range for this role is $170000 - $190000.
ABOUT ZOLA
Were Zola the wedding company that will do anything for love. Were reinventing the wedding planning and registry experience to make the happiest moment in our couples lives even happier. From engagement to wedding and decorating your first home Zola is there combining compassionate customer service with modern tools and technology all in the service of love.
We built our entire platform from the ground-up in 2013 and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful intuitive and simply magical. Were proud to have investor partners including Female Founders Fund Comcast Ventures Goldman Sachs Canvas Ventures Thrive Capital and Lightspeed Venture Partners among others.
We are passionate about supporting all forms of love and were proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today and we encourage individuals from every race gender identity age sexual orientation ethnicity marital status religion and perspective to apply. Zola will always be a place where every employee couple wedding guest wedding vendor and partner will be respected and accepted and valued.
Our headquarters is in NYC. Come work with us!
Required Experience:
Director
Employment Type
Full Time
