Vice President- Customer Marketing
Vice President- Customer Marketing
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1 Vacancy
Job Description
Job Title
Vice President- Customer MarketingPosition Overview
Responsibilities:
Serve as the leader accountable for working with our channel/customer/trade partners to create best-in-class consumer experiences instore and online while driving sales and increasing brand desirability.
Lead the team that will be dedicated to working with each of our customer partners to achieve these objectives: create and enforce process prioritize provide guidance establish objectives and KPIs aligned with cross-functional Senior Leaders enhance the teams skillset and business acumen etc.
This team is responsible for executing across all of Shaws brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the financial targets within each customer channel.
Deliver consistent brand experiences to our key customers and their consumers through effective creation and management of strategic co-marketing plans sell-in plans advertising marketing and promotional assets digital marketing and online content that support the sales goals for Shaw brands.
Align national or localized media schedules marketing tactics promotional programs PR campaigns and training efforts of our trade/channel partners with Shaws national media plans and promotional activities to maximize impact.
Lead the process for the full customer marketing team to develop and execute specific customer annual co-marketing plans and supporting creative including detailed budgets aligned with Sales and advertising plans focused on digital marketing tactics
Establish KPIs for the team and measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives including reporting out results across channels monthly. Manage and track annual marketing spend and effectiveness of spend by customer.
Work with the brand and digital teams to continuously optimize the online consumer experience through trade partner websites including website content management processes online product demo strategies retailer website consumer ratings and reviews management and digital co-marketing campaigns
Establish regular cadence for team to lead/participate with Sales in regular customer marketing meetings to review plans progress and timelines.
Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales Digital and our Training team to ensure a robust launch.
Travel within the United States is .
Lead a team of marketing experts and creative professional teams: setting objectives coaching and providing personal development.
This role reports to the SVP Marketing and Brands.
Requirements:
Degree in Marketing Sales Business Management or similar relevant subject; MBA preferred
10 years of relevant experience in brand management marketing customer/channel/trade marketing sales channel management or similar
Must have experience in working directly with Sales and customers to create and execute marketing plans across multiple channels (i.e. big box independent retailer builder/contractor distributers)
Preferred experience in home renovation space either with retail or manufacturer
5 years leading people
Demonstrated ability to lead and collaborate with cross-functional teams including a strong focus on prioritization of projects that deliver the highest impact for the business
Excellent communication and interpersonal skills; strong presentation skills
Strong budget management and analytical skills
Must be action oriented and responsive in a very fast paced environment
Must display these critical competencies to be successful in this role: demonstrate strategic influence exercise business acumen ensure a consumer/customer-centric approach coach and develop others
Must exhibit these leadership qualities: propensity to lead learning agility and have a passion for results
Competencies:
- Establish Strategic Direction
- Drive Entrepreneurial Success
- Ensure Customer- Centric Approach
- Lead Change
- Build Organizational Talent
- Demonstrate Inclusive Leadership
Work Shift
8 Hr non-rotating shift Hrs fall to in punch day Observed Calendar shift starts AMRequired Experience:
Chief
Employment Type
Full-Time
