Product Marketing Manager

The Product Marketing Manager is responsible for defining and developing product positioning and go-to-market plans in alignment with overall product strategy. This role works closely with Product Management and the broader marketing organization to support product launches product lifecycle communications sales and partner enablement and integrated marketing campaigns.

A key part of this role is the ability to understand technically complex products and translate features into clear compelling business value and use casedriven messaging. The role requires extensive content creation across formatsincluding solution briefs whitepapers presentations sales tools web content blog posts webinars social media and thought leadership assetsand plays a key role in ensuring consistency and relevance across internal and external audiences

This position works alongside another Product Marketing Manager on the same product lines and is jointly responsible for driving alignment consistency and impact across the portfolio. In addition to HSM (Hardware Security Module) product-specific responsibilities this role also supports cross-product initiatives for different verticals and markets such as PQC (post quantum cryptography) where coordination across product and campaign teams is essential.

The ideal candidate has excellent communications skills in particular writing ability with a passion for creating powerful content. They are curious organized and able to work cross-functionally to drive awareness and adoption. They will collaborate with a broad range of teams to deliver programs and materials that support customer acquisition and retention across a range of go-to-market channels.

• Product Positioning & Messaging
  Develop clear differentiated positioning and messaging for assigned products that communicates business value to various personas including both technical and non-technical stakeholders.

• Go-to-Market Planning
  Plan and execute product launches in coordination with Product Management Partner Marketing Marketing Campaigns and Sales Enablement. Contribute to launch communications campaign alignment and internal readiness.

• Content Creation
  Develop and maintain a wide range of marketing and enablement content including:

  • Solution briefs and whitepapers

  • Presentations

  • Sales tools and product datasheets

  • Infographics demos and videos

  • Web content and CTAs

  • Blog posts social media and press release copy

  • Webinar and speaking engagement materials

  • Thought leadership and compliance-related assets

• Sales & Partner Enablement
  Work with Sales Enablement Partner and Channel teams to develop content and tools that communicate value propositions support sales conversations and facilitate upsell/cross-sell motions.

• Cross-Product Initiatives
  Contribute to broader initiatives that span multiple products and areas of interest.

• Web Content Oversight
  Maintain and update relevant product pages on the company website including messaging calls to action and content alignment with campaigns and lead generation activities.

• Market & Competitive Intelligence
  Conduct ongoing analysis of customer needs market trends and competitor offerings to inform positioning messaging and enablement.

• Internal Collaboration
  Work closely with:

  • Product Management to align on roadmap value propositions and launch priorities.

  • Cross functional marketing teams including Demand-Gen Creative Services Regional Field and Channel Marketing Partner Marketing and Business Development to ensure alignment across all go-to-market activities.

  • Sales and Channel Enablement to support field teams with relevant sales tools and messaging.

• Bachelors degree in marketing business communications or a related field (or equivalent experience).

• 57 years of product marketing experience in a technical field preferably cybersecurity or data protection products

• Experience with cybersecurity products including Hardware Security Modules (HSMs) or key management.

• Familiarity with emerging technologies such as post-quantum cryptography (PQC) AI and cloud key management.

• Strong understanding of B2B marketing in a technical environment with experience targeting both technical and business decision-makers (e.g. developers DevSecOps CISOs compliance officers).

• Strong written and verbal communication skills with demonstrated experience in creating high-quality content across various formats (e.g. solution briefs blog posts whitepapers social media webinars).

• Proven ability to translate complex technical features into clear business value for diverse audiences including both technical and non-technical stakeholders.

• Experience with social media marketing for B2B audiences developing and executing campaigns on platforms like LinkedIn and other industry-specific channels.

• Ability to adapt to and leverage emerging tools and technologies including AI-powered marketing tools (e.g. content optimization automation analytics) to drive efficiency and enhance marketing efforts.

• Strong project management skills with a proven track record of delivering marketing initiatives on time and within budget.

• Comfortable working cross-functionally to drive product positioning messaging and go-to-market activities.

• Experience with video/audio presentation tools (e.g. Vimeo Camtasia).

• Familiarity with sales enablement tools (e.g. Salesforce HubSpot Seismic) and a strong understanding of how to develop resources that directly support sales teams and drive lead generation.

• Proven ability to drive thought leadership by creating insightful content on relevant security topics industry trends and emerging technologies.

• Familiarity with creative tools (e.g. Adobe Canva) marketing automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce).

• Experience in managing integrated campaigns particularly those involving cross-functional teams or global product lines.

• A strong desire to continuously learn and stay updated with emerging marketing technologies cybersecurity innovations and industry best practices.

• Attention to detail and a stickler for spelling grammar and consistencywith a focus on delivering high-quality error-free content that aligns with strategic goals.

• Ability to follow through with a focus on delivering high-quality consistent content that aligns with strategic goals.

Special Position Requirements

Travel: up to 4 times per year

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Thales is an equal opportunity employer which values diversity and inclusivity in the workplace. Thales is committed to providing accommodations in all parts of the interview process. Applicants selected for an interview who require accommodation are asked to advise accordingly upon the invitation for an interview. We will work with you to meet your needs. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.