Content Strategy Manager
Content Strategy Manager
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 86000 - 138000
1 Vacancy
Job Description
The Content Strategy Manager will play a key role in expanding Workivas content engine to support global growth and drive scalable content strategies from development to execution. The Content Strategy Manager will support go-to-market (GTM) efforts enable audience-focused storytelling and create measurable impact across the buyer journey. Sitting at the intersection of messaging narrative development content execution and performance optimization this role connects strategy to results.
The Content Strategy Manager is responsible for ensuring Workiva content effectively reflects our brand communicates our unique value and supports pipeline generation. The ideal candidate brings a strong editorial voice cross-functional collaboration skills and a data-informed mindset to content planning and optimization.
What Youll Do
Lead GTM-aligned content strategy planning and execution for key marketing campaigns and initiatives
Partner with product marketing demand generation industry experts and brand teams to develop messaging and narratives that align brand POV to solution messaging
Translate business priorities and audience needs into a content plan that spans formats and funnel stages
Develop content including blogs thought leadership video scripts whitepapers reports and customer stories that highlight Workivas ability to meet the needs of customers across industries
Drive content performance reporting and insights to optimize asset mix channel effectiveness messaging resonance and refine strategy to elevate Workivas content marketing maturity
Partner with subject matter experts to ensure content is technically accurate relevant and aligned with strategic themes and business needs
Knowledge of SEO best practices and ability to optimize new and existing content
What Youll Need
Minimum Qualifications
Bachelors degree or equivalent combination of education and experience in marketing communications journalism or a related field
4 years of experience in content strategy content marketing editorial planning or closely related field
Experience in the B2B SaaS or technology industry
Preferred Qualifications
Strong understanding of integrated marketing campaigns and GTM motions
Experience leading strategic content planning tied to campaign and business goals
Demonstrated ability to translate complex ideas into compelling narratives across content formats
Familiarity with content performance metrics and tools to guide optimization
Strong writing and editing skills with an eye for detail and brand alignment
Proven success collaborating across marketing functions including performance marketing product marketing industry experts editorial and campaign management
Working knowledge and experience with AI tools to optimize output and performance
Ability to manage multiple priorities with cross-functional stakeholders in a fast-paced environment
Knowledge of content management systems editorial calendars and content libraries
Travel Requirements & Working Conditions
Up to 15% travel for internal planning meetings or company events
Reliable internet access for remote work outside a Workiva office
How Youll Be Rewarded
Salary range in the US: $86000.00 - $138000.00A discretionary bonus typically paid annually
Restricted Stock Units granted at time of hire
401(k) match and comprehensive employee benefits package
The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors including your skills qualifications experience and other relevant factors.
Employment decisions are made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process please email .
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.
#LI-HS2Required Experience:
Manager
Employment Type
Full-Time
