Brand Manager
Brand Manager
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$ 80000 - 80000
1 Vacancy
Job Description
ABOUT GLOBAL MERCHANDISING SERVICES:
Global Merchandising Services are music artist celebrity and brand merchandise experts. Headquartered in London and Los Angeles Global is a licensing powerhouse with best-in-class design product development and manufacturing and direct-to-consumer sales.
Global executes and delivers business through all channels of retail distribution live events web stores pop-up stores brand origination and development sponsorship endorsements and third-party licensing. As the exclusive partner for its extensive roster of musical artists and brands Global develops unique and innovative merchandise programs for its clients.
JOB SUMMARY:
The Brand Manager is the primary person with the responsibility to develop the vision goals and merchandising strategy for select entertainment IP. This requires a strong understanding of the family kids and digital IP landscape. Includes building relationships and working closely with each client and developing the merchandising strategy across all channels. This will require that the Brand Manager has a deep understanding of the client and their customer base.
The Brand Manager oversees the strategy lifecycle for ecommerce retail and licensing which includes:
- Product development strategy
- Annual activity planning
- Product planning and development
- Marketing activity
- Performance review and financial planning revision
- Liaise with department reps on annual budgeting
ESSENTIAL DUTIES
- Act as the day-to-day liaison between Global and the client.
- Work across all sales channels to develop client budgets and sales targets.
- Work closely with the SVP for the delivery and achievement of the budget and sales targets for each client.
- Working with internal departments to deliver a high-level product and marketing strategy for each client.
- Identifying key activities and themes for merchandise and product development based on a comprehensive understanding of the client and the customer.
- Working with internal departments defining key initiatives and activity across key channels of Ecommerce Retail and Licensing.
- Responsible for the development organization and communication of cross departmental activity to client.
- Ensure all Creative assets are timely delivered to Global and promptly notifying and sharing with all departments.
- Holding minimum quarterly departmental reviews of the plans to evaluate performance both operationally and financially and adjusting the plan and activities accordingly.
- Securing client commitment and approval across all strategy and campaigns including product development samples products marketing and advertising.
- Ensure campaigns are coordinated across departments to gain maximum impact across all channels.
- Ensure all client activity and news is effectively communicated across every team internally as well as self-monitoring IP activity.
- A bullet-point high level per department per client which can be shared both internally and externally which provides the framework for the client activity for the current and upcoming year.
- Campaign / activity documentation All information relevant to the product development for internal and external review approval and communication
JOB QUALIFICATIONS & SKILLS
- Education:Bachelors degree in marketing Business Communications or related field.
- Experience:4 years of experience in Family Kid or Digital Entertainment. Strong understanding of entertainment and pop culture landscape.
- Familiarity and Processes:Understanding the lifecycle of brand building licensing deals and product development.
- Technical Skills:Proficiency Microsoft Office Google Workplace PowerPoint and Mediabox.
- Time Management:Proven ability to prioritize multitask and meet deadlines in a fast-paced environment.
- Communications:Strong written and verbal communication skills.
- Plus:Pop Culture Enthusiast and a passion for digital IP.
PHYSICAL REQUIREMENTS
- Ability to talk or hear in order to give and receive information and instructions.
- Ability to stand walk sit use hands to type handle or feel objects tools or controls.
- Ability to reach with hands and arms.
- Ability to use computer keyboard up to 80% of the day.
- Visual acuity ability to adjust focus and peripheral vision for work on a laptop or other computer equipment.
- Lift and/or move up to 25 pounds.
This job description is not intended to be all-inclusive. Global Merchandising Services is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity gender expression national origin protected veteran status or any other basis protected by applicable law and will not be discriminated against based on disability. EOE/AA M/F/D/V.
Required Experience:
Manager
Employment Type
Full-Time
