Communications Coordinator

PRIMARY PURPOSE:

Provide strategic leadership in the development implementation and maintenance of a comprehensive and strategic plan for internal and external communications including media relationships district website social and digital media branding marketing television/video bond communications crisis communications and translation services. Lead planning and execution of short and long-term strategies and goals.

QUALIFICATIONS:

Education/Certification

• Bachelors degree in Communications Public Relations Journalism English or related field from a college or university

• Masters degree preferred

Special Knowledge/Skills

• Bilingual preferred
• Thorough understanding of and proficiency with communications tools and models public education issues and procedures family and community engagement
• Knowledge of marketing social and digital media written expression and public speaking
• Expert skills in writing editing change management project management and public speaking
• Ability to coordinate analyze and evaluate complex ideas and situations and communicate these ideas in an easy-to-understand language
• Ability to effectively communicate (interpersonal intercultural and public speaking) and advise a variety of audiences
• Thorough knowledge of media relations and public relations functions
• Expert with multimedia design: ability to use desktop publishing hardware and software
• Strong leadership skills
• Ability to network throughout the state and nation with effective leaders
• Ability to problem solve think critically and manage conflict
• Strong organizational communication interpersonal and consensus-building skills
• Knowledge and understanding of school district policies and procedures

Experience

• Three plus years of progressively responsible experience in communications or related field K-12 educational setting experience preferred

MAJOR RESPONSIBILITIES AND DUTIES:

1. Produce district communications including publications press releases feature stories speeches talking points and website content any communications to highlight programs events honors and staff and student achievements
2. Shoot edit produce and distribute photographs and videos for website publications or social media accounts as needed
3. Travel to district campuses and facilities for event coverage
4. Cover after-school and weekend events
5. Assist local media in obtaining interviews and on-site district access
6. Use multiple social media networks to enhance district profile including live tweets Instagram posts and stories posting photo albums and updates to Facebook and videos to YouTube
7. Attend and report on monthly Board meetings
8. Contribute to designated publications and coordinate printing of selected publications with various vendors
9. Research and gather information for ongoing communications projects
10. Perform related duties as assigned by the Director Supervisor
11. Maintain regular and reliable attendance

Professional Growth and Development

12. Pursue continuous improvement and growth in knowledge of leadership skills; and how to grow and contribute to highly sought and emerging social media platforms

13. Conduct oneself in a professional ethical and responsible manner

Other

14. Serve as the liaison with the education foundation

15. Perform other duties and accept other responsibilities as assigned

Supervisory Responsibilities

None

WORKING CONDITIONS:

Mental Demands:

Work with frequent interruptions maintain emotional control under stress

Physical Demands/Environmental Factors:

Work frequent prolonged and irregular hours; frequent districtwide travel and occasional overnight travel; frequent outdoor exposure

Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera(s) video cameras; desktop publishing software

Posture: Frequent sitting and standing; occasional bending/stooping pushing/pulling and twisting

Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching

Lifting: Occasional light lifting and carrying (less than 15 pounds)

Required Experience:

IC