Content Specialist- Writing

Pacific University achieves excellence and distinction by investing in exceptional people to think care create and pursue justice in our world. We embrace discovery in a close and nurturing environment that leads to genuine transformation. Our community is diverse sustainable and dedicated to discovery and excellence in teaching scholarship and practice.

At Pacific University we thrive in an extraordinary environment surrounded by the beauty of the great Pacific Northwest with campus locations inForest GroveHillsboro and Eugene. We humbly acknowledge and thank the original caretakers of the lands on which we live work teach and acquire and share knowledge.

GENERAL DESCRIPTION OF POSITION:

The Content Specialist-Writer is part of the Pacific University Marketing & Communications team supporting the brand management marketing and promotion of Pacific as a high-quality undergraduate and graduate institution devoted to inspiring students to think care create and pursue justice.Primary responsibilities include crafting editing and optimizing written content for webpages blog posts news stories and briefs and advertising collateral in support of student recruitment and brand/reputation building.

ESSENTIAL FUNCTIONS/MAJOR RESPONSIBILITIES

Admissions Blog 30%

• Research keywords and growth opportunities for search engine optimization on the universitys primary website .
• Recommend blog topics and timelines to optimize blog content for a prospective student audience.
• Conduct interviews gather information and write/edit blog posts to drive organic search traffic and feed top-of-funnel student recruitment efforts.

University Website 30%

• Work with academic admissions and student support departments to understand university programming.
• Craft accurate and compelling written web content that upholds the university brand and drives prospective student traffic into and through the recruitment funnel.
• Effectively use a content management system to build and format webpages (within a pre-approved framework and template) that maintain the university brand.

News & Storytelling 20%

• Conduct interviews gather information and write/edit news stories and briefs about the accomplishments of students employees and alumni of the university.
• Collaborate with multimedia staff (videographers photographers social media managers) to support cross-channel storytelling. Write and edit video descriptions captions etc.

Marketing Collateral 10%

• Write headlines program descriptions marketing text and calls to action for print and digital collateral such as external websites viewbooks or ads.

Asset Management 10%

• Contribute to metadata tags and organization of marketing asset files.
• Compile assets and resources such as data points and fast facts for employee and brand ambassador newsletters and training.

SECONDARY FUNCTIONS

• Approach mass communications and marketing in a way that is honest authentic accessible and supportive of equity diversity and inclusion within the university community.
• Manage priorities and resources effectively and work to established deadlines and goals.
• Develop and maintain positive working relationships with employees students alumni and friends of the university.
• Work collaboratively to implement the Marketing & Communications strategic plan and enrollment marketing initiatives.
• Monitor and participate in relevant listservs publications and professional groups to maintain a strong knowledge of developments in the fields of marketing and communications higher education search engine optimization and social media.
• Participate in the university community following all policies and procedures keeping current on university news and events and assisting with signature events and initiatives.
• Perform other duties as assigned.

JOB SCOPE

• Performs duties with established directions and instructions. Collaborates effectively with colleagues throughout the university.

NOTE: The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities associated with it.

SUPERVISOR RESPONSIBILITY

• None

EDUCATION AND/OR EXPERIENCE

• Bachelors degree in communications media marketing journalism or an equivalent level of experience.
• Strong writing and editing expertise including familiarity with Associated Press style
• Experience in search engine optimization keyword research and writing
• Higher education experience is beneficial but not required

REQUIRED KNOWLEDGE SKILLS ABILITIES & BEHAVIORS

• Excellent writing skills; the ability to write concise compelling articulate accurate prose for multiple audiences and media
• Strong knowledge of grammar and style conventions especially Associated Press style
• Strong knowledge of search engine optimization principles
• Ability to conform to a brand framework and represent an organizational mission through writing
• Ability to work in a team environment across multiple departments
• Effective communication with colleagues students faculty staff and the public
• Ability to work independently
• Able to multitask and meet deadlines
• Strong organizational skills and attention to detail
• Asks questions and seeks assistance
• Demonstrates confidentiality when appropriate and follows all university policies and procedures
• Positively represents Pacific University as a high-quality institution of higher education devoted to inspiring students to think care create and pursue justice.

WORKING CONDITIONS

• The Office of Marketing & Communications is based on Pacifics Forest Grove (Ore.) Campus
• This position may be considered for hybrid or remote work. Candidates must be able to travel to campus regularly. Oregon-based candidates are strongly preferred.
• This position is primarily computer-based office work.
• This position may require some evening and weekend work on occasion.

PHYSICAL ACTIVITIES/ REQUIREMENTS:

• Light work
• Visual acuity
• Talking
• Hearing
• Repetitive motion

Application Process:

To apply please upload your resume and cover letter along with your Paycom application. Persons who do not follow and complete the application process are not applicants and will not be considered for employment.

Only qualified applicants will be contacted for an interview. During the selection process we will strive to provide timely notifications. The selection process may vary from recruitment to recruitment but typically includes multiple interviews and may take several weeks depending on the position. All qualified applicants will be notified once the selection process has closed.

Offers of employment at Pacific University are contingent upon proof of eligibility to work in the United States.

At Pacific University we are dedicated to offering experiences that are authentic holistic equity-minded and responsive. Our communal success rests on the recognition that complex problems and effective solutions are best approached by teams with a variety of diverse perspectives. and life experiences. As we continue to develop our equity practices we actively promote access to opportunities and equitable pay for all employees.

We who make up Pacific University aspire to become a community of purpose where everyone is enabled to be wholly and comfortably who they are; accountable for inclusive behaviors and practices; built on trust civility care openness and honest conversations often around critical subjects. We know that these values are critical to prepare for a global world with complex problems through an asset-based mindset so that every one is afforded an opportunity to succeed. We believe in fostering a workplace where every employee is respected their contributions are valued and they are provided opportunities to succeed.

Compensation and Benefits:

We offer a comprehensive benefits package for qualifying employees. Current benefits include:

• Generous paid time off (for vacation holidaysincluding winter breakand sick leave)
• Medical coverage with alternative care options (with in-network services covered at 100% after payroll deduction)
• Comprehensive dental and vision plans
• Annual 9% retirement contribution after one year of service with no match required
• Free mental health appointments
• Tuition remission for employees and their dependent child(ren) who meet eligibility requirements
• Employer-paid life short-term disability and long-term disability insurance
• On-campus benefits including free access to our sports facility and library
• Discounts on campus food bookstore purchases clinic services and outdoor program gear rentals (including kayaks snowshoes and bikes)

Equal Opportunity Employment:

Pacific University is an Equal Opportunity Employer and is committed to complying with all applicable laws including those concerning employment and workplace policies. We are committed to fostering a non-discriminatory and inclusive work environment. We are proud to encourage applications from individuals of all backgrounds including those from historically underrepresented groups.

Notice of Nondiscrimination Policy:

Pacific University makes all employment decisions without regard to race color national or ethnic origin ancestry age religion or religious creed disability sex gender identity and/or expression sexual orientation military or veteran status or any other characteristics protected by applicable law. Applicable laws include but are not limited to Title IX of the Education Amendments of 1972 Section 504 of the Rehabilitation Act of 1973 Title VII of the Civil Rights Act of 1964 the Age Discrimination Act and the Americans with Disabilities Act of 1990. Questions or complaints may be directed to the Vice President for Academic Affairs at 2043 College Way Forest Grove OR 97116 or via email at .