Senior Partner Growth Manager, ES and PT, Fuse EMEA

Are you data driven and like identifying actionable insights that translate into growth initiatives that help drive the business Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits Then the Partner Growth Marketing team at Amazon could be the perfect fit for you where we build dynamic future for Amazon subscriptions across the globe.

The Partner Growth Marketing team (Fuse) within Amazons Corporate Business Development group enables partners across multiple verticals to resell our subscription services including Prime Prime Video and Amazon Music Unlimited. You will work with Amazon partners across Spain and Portugal and have a direct impact on end customers seeking to help maximize acquisition and customer retention with these partners across existing and new customer segments and offers. Our partners leverage Amazons services to drive differentiated offerings and streamlined access for their customers across the globe.

We need experienced marketing performance managers to help us drive great results and grow our established subscription member bases while help us launch new ones. The team is seeking a talented self-directed and high energy growth marketing innovator to help drive our efforts in Spain and Portugal including successful partner launches and strong customer adoption engagement and retention. Our ideal candidate will have demonstrated an ability to build successful launch and growth campaigns by diving deep into the insights around customer data including video streaming and online shopping usage trends all the way through the funnel. The candidate must be able to work collaboratively and independently building trust across internal teams and particularly external partners. The focus will be on building measuring and optimizing successful results-oriented marketing programs in a fast-paced environment often with aggressive timelines across new partner launches and on-going campaigns focused on growth performance marketing efforts that acquire new customers to our subscription services. Above all this person must have a passion for understanding what drives a great consumer experience (CX) across both the digital and physical space. The candidate should possess a builder/start-up mentality and work well in ambiguous situations.

This position is based in Madrid.

Key job responsibilities
Deliver against an annual forecast of Prime and Prime Video subscriptions driven by partners in the region.
Collaborating internally and working across cross-functional teams to deliver best in class campaign opportunities and assets for our partners across Prime Prime Video and Amazon Music Unlimited.
Working closely with partners in Spain and Portugal to understand their customers how their business operates their goals and their approach to marketing and content and owning the end-to-end delivery of all partner launches and subsequent growth marketing efforts to drive signups to our subscription services post-launch.
Leading implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime brand and Fuse offer awareness through a partner.
Diving deep into the data to understand insights and learnings that in turn drive business planning. Lead performance for partners in your region. Share market intelligence and insights with stakeholders and other teammates.
Manage end-to-end ideation execution and analysis/reporting on campaigns including work-back-schedules stakeholder approvals asset/content set-up and subsequent launch.
Develop efficient scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
Creating ongoing marketing programs and propositions for key partners to market our services and drive customer engagement and retention.
Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability frequency in comms and SOV.
Diving deep on the customer journey to deliver a great experience and great results.
Leading influencing and executing integrated go-to-market plans with multiple partners in different business verticals and across relevant internal teams.
Building ongoing communication channels with and through partners.
Partnering with Business Development leads on the sell-in of new partnerships with pitches proposals and B2B communications that bring Amazons services and content to life.
Experimenting with new ways to drive partnership success.
Functioning at a global level sharing best practices and helping scaling programs or campaigns that benefit all partners WW.

A day in the life
Partner Growth Managers are partner-facing with extensive cross-functional internal and external stakeholder relationship management. PGMs will own:
Customer understanding and segmentation planning
Planning and executing marketing campaigns/initiatives with 3Ps to maximize short and medium-term performance;
Identifying tracking and reporting on actionable insights and learnings on partner and campaign performance regularly;
Working with Business Development (BD) on negotiations for marketing commitments and contract compliance;
Leading partner negotiations for and execution of complex promotional/marketing initiatives e.g. large-scale 360 marketing programs which include deliverables from both partner and Amazon (such as co-funding or onsite placements and sales rep incentive plans) and;
Collaborating with central marketing and tech teams to prioritize and deliver various solutions including automation and CX enhancement initiatives.

Extensive marketing experience in B2B2C partner-focused growth marketing across different industries such as: mobile telecommunications retail financial institutions film media music television or gaming.
Ability to view partners as customers focusing on their needs and goals and driving great programs for customers that drive great results for partners.
Ability to create innovative new programs around entertainment and shopping seasonalities that generate results.
Relentless focus on data to make decisions and drive results able to identify actionable learnings that explain/drive results.
Ability to analyse and dive deep on end-to-end CX flows to improve customer experience.
Proven ability to communicate effectively with senior management both internally and externally.
Proven ability to manage complex multi-partner relationships/projects.
Strong bias for action and ownership and ability to work independently toward stated goals with minimal oversight.
A passion for managing details to optimize programs tools and creative. Attention to details to continuously raise the bar.
Demonstrated track record in developing implementing and optimizing multi-channel integrated marketing campaigns that focus on growth/performance marketing.
Excellent written communications and business case writing skills.
Must be willing to travel.
Ability to influence and earn trust.
High sense of ownership.
English proficiency (both spoken and written) level fluency required
Fluency of Spanish essential.

Relevant work experience in owning partner growth for ES and PT within the mobile/telecom industry subscriptions and/or entertainment financial institutions and sponsorships.
Experience in global and/or centralized marketing leadership teams.
A passion for video content (film and television) a plus.
Demonstrated ability to create innovative new programs around entertainment content that generate results.
Experience working across countries in Europe.

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