Senior Director, Subscriptions Strategy & Planning
Senior Director, Subscriptions Strategy & Planning
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$ 185000 - 230000
1 Vacancy
Job Description
Job Description:
ABOUT US
Dow Jones is a global provider of news and business information delivering content to consumers and organizations around the world across multiple formats including print digital mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the worlds largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal Americas largest newspaper by paid circulation; Barrons MarketWatch Mansion Global Financial News Investors Business Daily Factiva Dow Jones Risk & Compliance Dow Jones Newswires OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).
ABOUT THE TEAM
The Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands including The Wall Street Journal Barrons MarketWatch and Investors Business Daily.
ABOUT THE ROLE
We are seeking a strategic and analytical Senior Director of Subscriptions Strategy & Planning. Within the Marketing organization this role reports to the SVP Marketing and Subscriptions Strategy and will work across the Subscriptions teams to meet revenue and volume goals.
You will work in our midtown Manhattan office three days each week.
YOUR RESPONSIBILITIES
Planning & Forecasting: With the subscription team functional partners lead subscription forecasting budget planning and scenario modeling. Partner with Finance to set growth and retention targets and develop business cases for new initiatives.
Data-Driven Decision Making: Leverage audience behavior churn drivers and conversion data to guide strategic priorities. Partner with analytics product and newsroom stakeholders to interpret insights and take action.
Lifecycle Optimization: Provide holistic guidance for strategic initiatives across the entire subscriber lifecycle from acquisition to onboarding engagement retention and win-back. Collaborate with marketing performance and product teams to optimize user journeys.
Performance Reporting: Oversee dashboards and executive-level reporting on subscription performance. Distill complex metrics into clear narratives for senior leadership and board presentations.
Industry & Market Intelligence: Monitor competitive media trends consumer behaviors and monetization innovations. Bring external perspective to internal planning.
YOU HAVE
The willingness to work in our midtown Manhattan office 3 days each week
15 years of experience in strategy business planning or revenue operations ideally within media publishing or a subscription-based business
Proven experience in developing and executing growth strategies for digital subscription products
Strong command of media metrics such as subscriber LTV churn paywall conversion and engagement scoring
Financial modeling in Excel and/or within business intelligence tools experience
Exceptional strategic thinking analytical modeling and communication skills
Experience influencing senior executives and leading cross-functional initiatives
Familiarity with newsroom operations journalism ethics and the role of public service media is preferred
Working knowledge of subscription analytics platforms (e.g. Piano BlueConic Chartbeat Google Analytics Tableau etc.) is preferred
Experience with CMS paywall technologies and/or customer data platforms is preferred
#LI-HYBRID
OUR BENEFITS
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits.
All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability please reach out to us at Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area:
Dow Jones - CMO - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $185000 - $230000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Exec
Employment Type
Full-Time
