Head of Performance Marketing
Head of Performance Marketing
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Job Description
About the opportunity:
The Performance Marketing team drives sustainable customer growth for N26 through world-class mobile advertising across Google Meta and TikTok among other platforms and channels.
As Head of Performance Marketing you will own strategy execution and measurement for these channels ensuring every euro of spend delivers long-term value to our business and our users. Sitting in the Growth leadership layer and partnering daily with Product Data and Finance you will scale efficient acquisition deepen engagement and continually raise the bar on experimentation and incrementality.
In this role you will:
- Manage an increasing budget across Google App Meta (Facebook Instagram) and TikTok Ads
- Build and run a structured testing roadmap geo splits and lift studies
- Prove incrementality and optimise for LTV/CAC using MMM causal inference and first-party data
- Automate bidding creative rotation and reporting with in-house ML pipelines
- Influence marketing tech and analytics roadmaps to enable smarter targeting and measurement
- Lead coach and hire a team of channel experts and analysts
- Manage the relationship with platform executives for betas data-feeds and rebate programmes
What you need to be successful:
- 8 years in mobile performance marketing with ownership of multi-million annual spend on Google Meta or TikTok
- Hands-on mastery of App Campaigns Ads Manager TikTok Ads Manager SKAdNetwork GA4 and SQL
- Deep experience designing and interpreting incrementality tests you can architect lift studies and decode the results
- Deep mastery of mobile attribution (ie. AppsFlyer Adjust SKAdNetwork) and MMM models
- Proven record lowering CAC while scaling installs or revenue in a high-growth B2C or fintech context
- Balanced left/right brain: analytical rigour paired with sharp creative taste you critique ad concepts as confidently as you tune bid models
- Strong people leadership and cross-functional influence
- Fluent English; German or Spanish a plus
- Bias for action crisp communication and comfort with ambiguity
Whats in it for you:
- Accelerate your career growth by joining one of Europes most talked about disruptors .
- Employee benefits that range from a competitive personal development budget work from home budget discounts to fitness & wellness memberships language apps and public transportation.
- As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.
- Vacation days vary depending on your location of work. Additional day of annual leave for each year of service.
- A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities life experiences and family statuses.
- A relocation package with visa support for those who need it.
Who we are
N26 has reimagined banking for todays digital world. Technology and design empower everything we do and its how we are building the global banking platform the world loves to use.
Weve eliminated physical branches paperwork and hidden fees for an elegant digital experience and supreme savings. Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do.
We are headquartered in Berlin with offices in multiple cities across Europe including Vienna and Barcelona and a 1500-strong team of more than 80 nationalities.
Sounds good Apply now for this position.
Equal Opportunities:
We recognize that our strength lies in our people and the varied perspectives they bring to our workforce. We strive to build talented and diverse teams to drive our business success and empower our people to reach their full potential.
We genuinely welcome and encourage applications from people of all backgrounds cultures genders sexual orientations abilities neurodiversities and ages. Were committed to creating an inclusive workspace where everyone feels valued and respected free from harassment and discrimination. If theres anything you need to make the application process work for you please let us know by reaching out to .
Visit our website to learn more about Diversity Equity & Inclusion at N26.
Required Experience:
Director
Employment Type
Full Time
