Sr Campaign Manager, Seller CRM

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Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

The CRM Seller Programs team forms a critical part of the Global CRM and is focused on driving business growth and satisfaction of our business sellers on eBay.

The role of the Sr Campaign Manager Seller CRM sits under the Growth pillar of the Seller Programs team and reports to the CRM Seller Growth Lead.

In this role you will support the strategy and own E2E execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch some of the first seller flagship programs and design message audience channel and contact strategy for those. Examples of possible programs and initiatives in scope:

• Community & Education program passionate about inspiring sellers with growth tips tailored to their business needs showcasing seller stories market trends and promoting seller community (e.g. through seller events)

• Driving success of business initiatives such as seller growth through account management programs incentives like seller coupons or pricing promotions

• Drive understanding and standard methodologies around new tools and features crafted to make sellers successful on eBay and making selling on eBay easy

• Recognize sellers successes and encouraging them to perform best in their category and overperform competition

What you will accomplish:

• With the new strategy of seller flagship programs and clearly defined goals for this year this role offers an outstanding chance to create the seller narrative and establish a true dialogue and partnership with the business sellers portfolio. Primarily in the US CA UK and DE with an opportunity to expand successful programs to other global markets (e.g. AU IT)

• You will be encouraged to develop a test & learn roadmap that will include current and new seller marketing channels new messages creative executions and leverage the voice of the customer to tailor the communication to customer needs ultimately hitting the customer centric goals for your function

• You will be responsible for the roadmap end-to-end in partnership with the Operational and Creative Teams Planning Teams and Marketing Tech

• You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform Message Studio and

• You will partner with the global and local seller initiative leaders Seller Product Marketing Tech Global Creative Enablement teams Community & Engagement Customer Service Trust and other business partners in designing cohesive end-to-end communication plans

What you will bring:

• You will bring a strong CRM expertise into the role with seller / B2C / B2B marketing expertise and global remit experience highly beneficial

• You will have a strong track record of developing CRM marketing programs from the original idea until successful execution and measurement

• You will have strong customer management and influencing skills

• Be numbers driven results oriented and be able to balance qualitative with quantitative measures of success

• Be comfortable working across multiple time-zones with high degree of flexibility and trust to ensure the right work-life balance

• You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views

• Be a strong teammate encouraging collaborative environment and positive relationships

• Last but not least you will be passionate about customer excellence and always put the customer first

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