Director, Web Strategy & Digital Marketing
Director, Web Strategy & Digital Marketing
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$ 147000 - 166000
1 Vacancy
Job Description
Job description
Who We Are
Great Minds is a high-growth mission-driven organization founded by educators in 2007. As a for-profit Public Benefit Corporation we believe all students deserve access to meaningful challenging contentand all teachers deserve tools that are intuitive effective and built for the realities of todays classrooms.
We develop high-quality knowledge-rich math science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.
We are committed to usability coherence and practical implementationsupporting teachers not just through curriculum but with professional learning purposeful technology and responsive service that enable strong adoption and impact.
What We Build
Our productsEureka Math and Eureka Math Wit & Wisdom PhD Science Geodes and the newly launched Arts & Letters ELAare trusted by thousands of schools and districts nationwide.
Eureka Math is the most widely used math curriculum in the U.S. and is focused on balancing conceptual understanding procedural fluency and application.
Wit & Wisdom and Arts & Letters ELA anchor our reading strategy with content-rich grade-level instruction that integrates literature history and the arts grounded in the science of reading. Geodes complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.
PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.
These programs reflect a shared belief in high expectations joyful rigor and deep respect for educators and students.
Where Were Headed
Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected customer-informed experiences across the full educator journeyfrom curriculum to professional learning to platform and support.
Our long-term vision is to become a true partner in impactnot just delivering curriculum but supporting educators in achieving outcomes at scale.
Job Purpose
At Great Minds we believe that every child is capable of greatness. If you thrive in mission-driven environments youll really like it here. We are seeking a strategic and innovative Director of Web Strategy and Digital Marketing to lead our digital presence across and our digital marketing ecosystem. This leader will be accountable for the performance strategy and execution of the website and digital campaigns that drive awareness generate demand and support customer success.
This highly collaborative role bridges marketing sales customer success and technology to ensure our digital platforms serve as a central enabler for internal teams and as a powerful tool for prospective and current customers.
Responsibilities
Web Strategy & Roadmap Development
Define and drive the website strategy aligning with brand product demand generation and customer service goals
Own and manage the website roadmap prioritizing high-impact projects that support business initiatives company KPIs user insights and performance data.
Develop the site architecture and content strategy to deliver the digital experiences that will effectively engage all visitors to the site
Act as the central point of contact for the website across functions (marketing product engineering legal design)
Digital Marketing Leadership
Oversee strategy and execution for all digital channels including PPC SEO retargeting and paid social to drive acquisition and conversion.
Collaborate with cross-functional marketing teams on integrated campaigns ensuring digital efforts are aligned and performance is measured effectively.
Manage agency relationships and internal stakeholders to deliver high-performing campaigns with clear ROI.
Lead innovation in digital marketing strategies that increase visibility reach and impact of Great Minds offerings.
Leadership & Collaboration
Lead coach and develop a high-performing team of digital managers and specialists.
Establish and maintain a network of agency partners to supplement internal capabilities ensuring high-quality and scalable delivery of services.
Set clear goals performance standards and career development plans for direct reports.
Collaborate across the organization
Work closely with Sales RevOps and Customer Success to ensure website content and tools enable teams to better serve educators and school leaders.
Maintain strong partnerships across the marketing department to ensure a unified brand and message across all digital touchpoints.
Coordinate with legal and IT teams to ensure the site meets global privacy security and accessibility
Develop and disseminate resources training and best practices to help internal teams use the website and digital channels effectively.
Technology & Platform Collaboration
Collaborate closely with the IT and RevOps teams influencing the evolution of the web platform and digital marketing tools to meet marketing and customer experience objectives.
Define requirements for CMS features marketing technology integrations and performance enhancements in alignment with business goals.
Lead the development and continuous improvement of internal workflows content governance and user processes that empower marketing and non-technical stakeholders to contribute effectively to the website.
Serve as the business owner for digital marketing platforms and tools (e.g. Google Analytics Google Ads HubSpot SEO tools) ensuring they are configured and used to optimize performance and insights.
Job requirements
Requirements
10 years of experience in website strategy UX digital marketing or web production in B2B SaaS or edtech
5 years developing digital marketing talent
Demonstrated experience managing agency partners
Proven success managing large content-rich websites and executing roadmaps across multiple stakeholder groups
Experience with Hubspot platform preferred
Strong working knowledge of SEO best practices and performance optimization
Experience with CRO tools and A/B testing methodologies
Sharp eye for UX and design consistency
Ability to communicate ideas clearly to both technical and non-technical teams
Team builder who can develop web talent & internal capacity through documentation collaboration and evangelism
Avid collaborator that can unleash creative technology and marketing to develop best in class digital experiences
Required Education
Bachelors in Marketing or related field
Status
Full-time
Location
Remote
The expected base salary range for this position is $147000-$166000 however the offered salary may be higher or lower than the above range dependent on numerous factors including but not limited to location work experience skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.
A cover letter and resume are required to be considered for this position.
New employees will be required to successfully complete a background check.
Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains or . If in the course of the application or hiring process with Great Minds you are contacted through another domain are requested to provide banking or other sensitive information or you note any other suspicious activity please contact
Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race religion color sex (including pregnancy sexual orientation and gender identity) national origin disability age genetic information or any other status protected under applicable federal state or local laws. Our policy reflects and affirms the organizations commitment to the principles of fair employment and the elimination of all discriminatory practices.
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Required Experience:
Director
Employment Type
Full-Time
