Business Analyst
Business Analyst
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$ 94400 - 119950
1 Vacancy
Job Description
We have met todays energy needs while planning for tomorrows for over 100 years. Beginning with the first modern generator the Rehlko Automatic Power & Light launched in 1920 Rehlko has been an innovative leader in energy resilience.
Our product range includes engines generators power conversion UPS systems EV components and electrification solutions microgrid controls and management clean energy solutions and much more that serve a broad spectrum of OEM residential industrial and commercial customers.
Our priorities are global: the stability from steady energy sources and reliable back-ups. The power to be able to harness energy and the freedom of not being dependent on an aging centralized grid. The confidence that clean energy solutions offer when it comes to a sustainable world and the commitment to keep innovating towards greater impact.
Why You Will Love this Job:
The Business Analyst for Home Energy will be responsible for measuring and reporting core KPIs related to generating leads from prospective home generator customers such as traffic from digital properties total inquiries MQLs SQLs wins revenue and conversion rates from stage to stage down through the purchase funnel. This role will serve as the data source of truth for the Home Energy business and will rely on tools such as Power BI Salesforce Google Analytics Looker Studio and agency-provided dashboards and reports to spot performance issues early synthesize data from multiple sources to deliver insights and answer ad hoc business questions from team members stakeholders and leadership. The right candidate will be a strategic thinker and communicator who is just as comfortable explaining the implications of an analysis as doing it.
Specific responsibilities
Data reporting and measurement: Establish a regular cadence for reporting KPI data and comparing it to performance targets. Develop and maintain data visualizations and reports including performance dashboards real-time and historical data and custom reports as needed that can be used by stakeholders to view and understand business metrics. Connect data from incoming leads at the top of the sales funnel to home generator revenue at the bottom of the funnel.
Data analysis and synthesis: Synthesize data from multiple sources and platforms to understand the root causes of any performance changes and make recommendations for improvement. Conduct WoW MoM and YoY trend analysis on drivers of business performance and complete ad hoc analyses as requested. Ask the why questions and seek the answers in the data. Analyze consumer behavior trendsrelated to Home Energys digital properties such as browsing/visit patterns engagement events and conversion events.
Data integrity: Ensure all dashboards and reporting tools are up-to-date and accurate and be able to provide the sources and definitions for any data point reported. Conduct regular data audits within each reporting dashboard or analytics platform to ensure data is being captured and presented correctly.
Cross-functional data collaboration: Serve as the liaison between the Home Energy business and other internal or external data or analytics teams (data science IT agency partners) to answer questions about performance or augment the businesss insights and capabilities.
Requirements
Bachelors degree in business analytics statistics mathematics data management or related field
Minimum of 5 years experience in a business analytics role within a lead generation or ecommerce environment
Advanced proficiency with Excel
High degree of familiarity with Google Analytics Power BI reporting dashboard packages data visualization tools database applications and statistical analysis or modeling tools
Experience with different types of analysis and data visualizations commonly used in business environments
Unwavering attention to detail and data accuracy
Ability to multi-task and meet tight deadlines
Excellent communication skills and the ability to succinctly convey the so what of every analysis
Experience creating summary presentations from data analyses
Experience with Salesforce as a lead management tool
Understanding of demand generation/lead generation channels such as paid search organic search social media retargeting and affiliate marketing
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
About Us
Rehlko proudly offers a rich history steeped in creativity and commitment to our associates and communities along with competitive benefits and PurposeCreating an energy resilient world for a better futureand Values: Curiosity Trust Pace and Excellence are important cultural components that shape the way we work and relate to one another. Learn more about Rehlko at addition to the investment in your development Rehlko offers a benefits package including a competitive salary health vision dental 401(k) with Rehlko matching and more!
Rehlko is an equal opportunity employer that prohibits discrimination and will make decisions regarding employment opportunities including but not limited to hiring job assignment compensation promotion benefits training discipline and termination without regard to race creed color ethnicity religion sex pregnancy childbirth or related medical conditions genetic information age national origin citizenship ancestry caste mental or physical disability marital or familial status sexual orientation gender identity or expression genetic information political belief or affiliation union membership status military status veteran status or any other characteristic protected by national state local or other applicable laws.
Americans with Disabilities Act (ADA)
It is the policy of Rehlko to comply with all applicable provisions of the Americans with Disabilities Act (ADA) and corresponding national state local or other applicable laws. Rehlko will not discriminate against any qualified associate or applicant with respect to any terms privileges or conditions of employment because of a persons physical or mental disability. Rehlko will provide a reasonable accommodation to associates or applicants with disabilities in accordance with applicable laws. If you have a disability and require an accommodation in the application process or during the course of employment please contact Rehlko is an equal opportunity/affirmative action employer.
Required Experience:
IC
Employment Type
Full-Time
