Director of Social Media

WHY JOIN ALO

Mindful movement. Its at the core of why we do what we do at Aloits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

The Social Media Director is a visionary leader who blends data-driven strategy with creative storytelling to elevate Alos presence as the premier brand in luxury and wellness. This role is equal parts strategist innovator and cultural curator translating Alos premium lifestyle positioning into a social-first brand experience that drives both engagement and measurable business close collaboration with the Social Art Director the Social Media Director will lead a team to develop execute and optimize social strategies that grow our community amplify brand storytelling and maximize revenue opportunities. This role requires deep platform expertise a passion for creative excellence and a pulse on emerging trends to keep Alo at the forefront of social innovation.

RESPONSIBILITIES

• Craft and execute a compelling data-informed social strategy that strengthens Alos position as a cultural leader in luxury and wellness.
• Balance creativity with performance ensuring every piece of content serves both brand-building and conversion objectives.
• Develop high-impact organic social campaigns collaborating with the Social Art Director to ensure visually stunning thumb-stopping creative.
• Own social KPIs (engagement audience growth conversion and revenue attribution) building advanced reporting frameworks to measure success and guide strategy.
• Drive community engagement fostering an authentic two-way conversation between Alo and its highly engaged audience.
• Collaborate with key stakeholders (digital retail studio product marketing) to develop integrated social campaigns that leverage influencer and creator relationships to extend brand reach and create social-first moments that drive virality.
• Identify and capitalize on emerging social trends formats and technologies ensuring Alo is an early adopter in new platform innovations.
• Optimize performance through ongoing A/B testing audience insights and content iteration to maximize impact across all channels.
• Develop social commerce strategies exploring platform-native shopping livestream shopping and new conversion-driven social features.
• Lead and mentor a team of social managers and strategists fostering a culture of creativity experimentation and innovation.
• Serve as the key point of contact with social media platform partners (Meta TikTok YouTube etc.) securing early access to beta features and industry insights

QUALIFICATIONS

• Bachelors degree in Business Marketing Analytics or related field
• 10 years of experience in social media strategy content innovation and digital marketing ideally within a premium lifestyle brand.
• A deep understanding of social algorithms platform best practices and content optimization techniques across Instagram TikTok YouTube Pinterest and emerging platforms.
• Strong analytical skills with expertise in social analytics tools (e.g. Dash Hudson Sprout Social) and experience with attribution modeling.
• A proven track record of building and scaling high-performing social campaigns that drive both engagement and revenue.
• Experience leading influencer and ambassador programs leveraging creator partnerships to amplify brand storytelling.
• Strong cross-functional leadership collaborating with digital retail product and marketing teams to ensure social strategy aligns with broader business objectives.
• A forward-thinking culture-obsessed mindset always looking for new ways to break through the noise and set trends.
• An eye for aesthetics and brand identity ensuring creative excellence across all social content.
• A passion for wellness mindfulness and community-driven storytelling.
• A strategic and creative thinker who can seamlessly balance brand storytelling with performance objectives.
• A natural leader able to inspire and mentor a team while influencing stakeholders across the organization.
• A cultural trendsetter always ahead of the curve on emerging social trends content formats and consumer behaviors.
• A highly adaptable problem-solver thriving in fast-paced environments while keeping a long-term vision in mind.
• A data-driven decision-maker comfortable analyzing performance metrics and translating insights into action.
• A brand storyteller at heart with a passion for creating content that resonates emotionally and builds community.

The base salary range for this position is $140000-$160000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location experience and performance. As such on occasion and when applicable there is the possibility that the final agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the companys total rewards package for exempt employees. Other rewards may include performance bonuses long term incentives a PTO policy and many other progressive benefits.

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