Data & Marketing Engagement Technical Expert
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
OUR OPPORTUNITY
We are seeking a highly skilled and collaborative Data & Marketing Engagement Technical Expert to drive the architecture integration and execution of data-driven marketing initiatives. You will play a key role in aligning data platforms with marketing goals enabling hyper-personalized customer engagement and enhancing campaign effectiveness through advanced analytics and marketing automation.
YOU WILL
Lead the technical design and implementation of marketing engagement platforms including CDPs (Customer Data Platforms) DMPs (Data Management Platforms) CRM and campaign automation tools (e.g. Salesforce Marketing Cloud Adobe Experience Cloud).
Enable end-to-end marketing data pipelines from ingestion cleansing enrichment segmentation and activation across digital and offline channels.
Work with marketing data science and IT teams to define data strategy and support omnichannel personalization initiatives.
Develop and maintain scalable solutions for real-time customer engagement behavioral tracking and audience profiling.
Integrate first- second- and third-party data sources to build unified customer views and actionable insights.
Ensure privacy-compliant data usage (e.g. GDPR CCPA) in campaign execution and marketing analytics.
Collaborate with campaign managers and data analysts to design A/B test and optimize customer journeys and touchpoints.
Provide technical mentorship and best practices to development and campaign execution teams.
Benefits
TO BE SUCCESSFUL IN THE ROLE YOU NEED
Bachelor s degree in Business Finance or a related field.
8 years of experience in digital banking fintech or related domains with at least 3 years focused on BaaS or embedded finance.
Deep understanding of banking and payments infrastructure (core banking payment rails card networks KYC/AML processes etc.).
Proven experience in API-first product development and platformization..
Strong understanding of compliance and risk management frameworks in banking.
Experience working with fintechs regulators and third-party technology providers.
Excellent stakeholder management and communication skills.
Ability to lead teams and influence across a matrixed organization.
Employment Type
Full Time
