Digital Marketing Specialist
Digital Marketing Specialist
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Job Description
Job Summary:
We are looking for a results-driven and experienced Digital Marketing Expert to join our dynamic team. You will be responsible for creating and executing comprehensive digital marketing strategies focused on SEO Facebook & Instagram advertising and Google campaign management. Your role will be key in driving targeted traffic enhancing online visibility generating high-quality leads and optimizing conversions across digital platforms.
Key Responsibilities:
- Develop and execute holistic digital marketing strategies aligned with business goals with a strong emphasis on SEO Facebook & Instagram Ads and Google Ads.
- Perform in-depth keyword research and implement on-page and off-page SEO strategies to boost search engine rankings and website traffic.
- Create manage and optimize Facebook and Instagram ad campaigns to drive engagement lead generation and brand awareness.
- Plan and manage Google Ads campaigns including keyword targeting bidding A/B testing and performance tracking to ensure optimal ROI.
- Monitor and analyze campaign performance metrics user behavior and conversion data using analytics tools to identify areas for improvement.
- Stay updated with the latest trends tools algorithm changes and best practices in digital marketing including evolving Meta (Facebook & Instagram) ad features.
- Collaborate with the content and design teams to develop SEO-optimized content landing pages and compelling ad creatives for social media platforms.
- Conduct conversion rate optimization (CRO) and regular A/B testing to refine user experience and increase campaign effectiveness.
- Use marketing automation and CRM tools to streamline lead nurturing and manage customer lifecycle workflows.
- Deliver detailed performance reports insights and strategic recommendations to stakeholders and team leads.
Key Responsibilities: Deliver practical and theoretical training in Electronics and related modules such as IoT, sensors, and Python programming. Design and present engaging lessons for both online and face-to-face learning environments. Develop high-quality training content aligned with UK and/or Australian vocational qualification standards. Assess student work and provide timely, constructive feedback. Maintain accurate learner records and support internal verification processes. Support students with academic and technical mentoring. Essential Qualifications & Experience: Bachelor s degree in Electronics, Electrical Engineering, Mechatronics, or a related discipline. Minimum 2 years of recent industry experience in electronics, embedded systems, or IoT. Practical knowledge in IoT platforms, sensor integration, and proficiency in Python. Strong communication skills with a passion for skill-based education. Willingness to undergo teacher training and adapt to competency-based teaching methods. Desirable: Exposure to UK BTEC or Australian VET curriculum standards. Familiarity with outcome-based education and learner-centered pedagogy. Project-based learning or mentorship experience. Excellent communication skills in spoken / written English. Training & Support: Full support and training in lesson planning, assessment design, and instructional delivery. Continuous professional development and mentorship under senior faculty.
Education
Job Title: Digital Marketing Expert Location: Chennai, India Employment Type: Full-time Department: Marketing Job Summary: We are looking for a results-driven and experienced Digital Marketing Expert to join our dynamic team. You will be responsible for creating and executing comprehensive digital marketing strategies focused on SEO, Facebook & Instagram advertising, and Google campaign management. Your role will be key in driving targeted traffic, enhancing online visibility, generating high-qu
Employment Type
Full Time
