Head of Betarades
Head of Betarades
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Job Description
Job description
As Head of Betarades you will be responsible for the 360 success of our Greek flagship leading cross-functional alignment driving local partnerships and expanding our market leadership. You will be the key figure connecting content SEO social media and commercial opportunities to deliver growth and engagement across all touchpoints. You will report to Kyriakos Fourniadis- Senior Director of Europe Betting Media.
Key responsibilities
Strategic Leadership & Market Ownership
Own the vision strategy and execution for the Greek market aligned with the companys global and European goals.
Act as the main spokesperson and internal champion for Greece advocating for local needs and priorities.
Cross-Functional Alignment
Collaborate closely with the Content Team to ensure relevant high-performing editorial and video output tailored to Greek audiences.
Partner with the SEO Team to enhance organic visibility across all Greek properties.
Coordinate with the YouTube & Social Media Team to drive subscriber growth engagement and branded content strategies.
Partner & Stakeholder Management
Build and manage relationships with local operators and partners ensuring strong visibility and ROI for both parties.
Negotiate and optimize commercial and media deals identifying new monetization opportunities and long-term partnerships.
Market Intelligence & Ecosystem Development
Monitor market trends regulatory developments and competitor activity to keep at the forefront of the Greek betting and sports media landscape.
Identify opportunities for collaboration sponsorship and content innovation across sports entertainment and betting verticals.
KPIs & Performance
Own market-level KPIs including traffic revenue audience growth content performance and partner satisfaction.
Report regularly on market performance and strategic initiatives to senior management.
Job requirements
Required skills & Experience
5 years of experience in a digital media sports betting or online marketing role.
Strong knowledge of the Greek sports and betting ecosystem and media landscape.
Experience working with SEO content creation and social/video platforms (YouTube TikTok IG).
Proven ability to manage commercial relationships and drive growth through partnerships.
Native Greek speaker with excellent written and verbal English skills.
Entrepreneurial mindset with the ability to work both strategically and operationally.
Nice to have
Experience in influencer or talent management.
Background in affiliate marketing or iGaming industry.
Strong network within Greek sports media clubs or betting operators.
What we offer
Competitive salary reviewed regularly and extra performance bonus
Private Health and Life Insurance
A hybrid work scheme
100% paid sick days
Prepaid Edenred card every month
Extra paid days off
Office snacks lots of coffee
And of course all the required equipment you will need
- Athens Greece
All done!
Your application has been successfully submitted!
Required Experience:
Director
Employment Type
Full-Time
