Sr Media Planner/Buyer
Sr Media Planner/Buyer
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USD 70000 - 79999
1 Vacancy
Job Description
Sr Media Planner/Buyer
Job Description
The Senior Media Planner/Buyer will develop and implement overall media strategies and plans for MarCom Group and our clients.
Supervisory Responsibilities
- The Senior Media Planner/Buyer position does not supervise other employees.
Duties & Responsibilities
- Research client needs and provide insight into advertising opportunities.
- Responsible for all media planning negotiation and buying for our clients.
- Determine the best strategic media mix given the nature of the target audience clients business objectives budget creative imperatives and preferred advertising media.
- Monitor performance of client advertising campaigns suggesting optimization and reporting results.
- Stay up to date with the current media landscape and latest media trends.
- Build and maintain relationships with our clients and with advertising and media platforms.
- Work with Account Managers and Creative Directors to present media plan recommendations to client teams.
- Support Media team as needed or assigned.
Knowledge Skills & Abilities
- Strong knowledge of all existing media including TV radio streaming services digital programmatic buying social platforms and emerging media options.
- Ability to use a variety of advertising analytics tools databases and spreadsheet programs to track and manage advertising campaigns.
- Negotiation skills: value-added total cost etc.
- Excellent interpersonal and communication skills.
- Good analytical and organizational skills.
- Effective at working under pressure and meeting tight deadlines.
Education & Experience
- Bachelors degree in business market research communication studies marketing or relevant field.
- 7 years of experience in media planning and buying.
- Proven success at effective media planning negotiation skills and buying acumen.
- Professional certification a plus.
- Government account experience and recruitment experience is a plus.
MarCom Group utilizes our own internal Talent Acquisition Organization to fill our employment needs. If you are contacted over the phone or e-mailed by a company listing a MarCom Group job and requesting your personal information allegedly on MarCom Groups behalf please do not respond.
MarCom Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex pregnancy sexual orientation gender identity national origin age protected veteran status or disability status.
Required Experience:
Manager
Employment Type
Full-Time
