Social & Influencer Director (Men's/Athletes)
Social & Influencer Director (Men's/Athletes)
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$ 140000 - 160000
1 Vacancy
Job Description
WHY JOIN ALO
Mindful movement. Its at the core of why we do what we do at Aloits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
The Social Influencer Director (Mens/Athletes) is a strategic leader who will develop and execute a tailored social and influencer marketing approach for Alos mens athlete and footwear categories. This role combines data-driven strategy with authentic storytelling to elevate Alos presence within performance athletics and luxury menswear spaces. As a category specialist this director will translate Alos premium lifestyle positioning into compelling content and partnerships that resonate with male athletes and performance-focused consumers.
Reporting to the Head of Social Influencer this role will manage a dedicated team focused on the mens and athlete divisions while working closely with the Social Media Director (Womens Wellness Luxury) and Senior Brand Marketing Manager Apparel & Footwear to ensure cohesive brand storytelling across all audience segments.
RESPONSIBILITIES
- Develop and lead the short & long-term social and influencer strategy specifically for Alos mens athlete and footwear categories ensuring alignment with overall brand objectives.
- Create and execute platform-specific content strategies that authentically connect Alos performance and lifestyle messaging with male athletes and fitness enthusiasts.
- Build and nurture relationships with professional athletes sports teams fitness leaders and male influencers who embody Alos premium positioning in the performance space.
- Oversee athlete ambassador and influencer programs identifying and vetting potential partners who align with Alos performance credentials and aspirational lifestyle positioning.
- Lead a team responsible for content creation community management and campaign execution across social channels focused on mens apparel footwear and athletic performance.
- Collaborate with the Social Art Director to develop visually compelling thumb-stopping creative that balances performance attributes with premium lifestyle positioning.
- Own key performance metrics for mens and athlete-focused social content creating advanced reporting frameworks to measure engagement conversion and revenue impact.
- Identify emerging trends in mens fitness sports culture and athletic apparel to keep Alo at the forefront of performance innovation.
- Work cross-functionally with product retail digital and marketing teams to ensure cohesive storytelling across all touchpoints for the mens and athlete categories.
- Partner with the Social Media Director (Womens Wellness Luxury) to create integrated campaigns that leverage synergies while respecting the unique positioning needs of each audience segment.
- Develop platform-specific strategies across Instagram TikTok YouTube and emerging channels to maximize engagement with male athletic audiences.
- Build authentic connections with sports and fitness communities fostering genuine two-way conversations between Alo and its performance-focused audience.
- Identify opportunities to expand Alos cultural relevance within mens sports athletics and performance categories.
QUALIFICATIONS
- Develop and lead the short & long-term social and influencer strategy specifically for Alos mens athlete and footwear categories ensuring alignment with overall brand objectives.
- Create and execute platform-specific content strategies that authentically connect Alos performance and lifestyle messaging with male athletes and fitness enthusiasts.
- Build and nurture relationships with professional athletes sports teams fitness leaders and male influencers who embody Alos premium positioning in the performance space.
- Oversee athlete ambassador and influencer programs identifying and vetting potential partners who align with Alos performance credentials and aspirational lifestyle positioning.
- Lead a team responsible for content creation community management and campaign execution across social channels focused on mens apparel footwear and athletic performance.
- Collaborate with the Social Art Director to develop visually compelling thumb-stopping creative that balances performance attributes with premium lifestyle positioning.
- Own key performance metrics for mens and athlete-focused social content creating advanced reporting frameworks to measure engagement conversion and revenue impact.
- Identify emerging trends in mens fitness sports culture and athletic apparel to keep Alo at the forefront of performance innovation.
- Work cross-functionally with product retail digital and marketing teams to ensure cohesive storytelling across all touchpoints for the mens and athlete categories.
- Partner with the Social Media Director (Womens Wellness Luxury) to create integrated campaigns that leverage synergies while respecting the unique positioning needs of each audience segment.
- Develop platform-specific strategies across Instagram TikTok YouTube and emerging channels to maximize engagement with male athletic audiences.
- Build authentic connections with sports and fitness communities fostering genuine two-way conversations between Alo and its performance-focused audience.
- Identify opportunities to expand Alos cultural relevance within mens sports athletics and performance categories.
- A sports and fitness culture enthusiast who understands both the technical and aspirational elements of athletic apparel and footwear.
- A strategic thinker who can translate performance attributes into compelling social storytelling that resonates with male athletes and fitness consumers.
- A relationship builder who can identify nurture and manage authentic partnerships with athletes and influencers who embody Alos premium positioning.
- A data-driven marketer who uses insights to inform content strategy while maintaining a strong creative vision.
- A collaborative leader who can inspire both internal teams and external partners to elevate Alos presence in the mens and athletic categories.
- A trend-spotter who stays ahead of emerging movements in sports culture athletic apparel and male consumer behavior.
- A natural communicator who can articulate the unique positioning of Alos mens and performance offerings within the broader luxury wellness landscape.
The base salary range for this position is $140000-$160000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location experience and performance. As such on occasion and when applicable there is the possibility that the final agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the companys total rewards package for exempt employees. Other rewards may include performance bonuses long term incentives a PTO policy and many other progressive benefits.
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Required Experience:
Director
Employment Type
Full-Time
