AdTech Team Lead

Job title: AdTech Team Lead

Location: Leeds Malta BG Dublin

Overview of the role:

AdTech are the technical experts in marketing. The focus of this team is to find innovative solutions to automate and optimise the tracking of all digital marketing campaigns. Their aim is to increase the effectiveness of our performance marketing spend whilst expanding data availability for personalisation and segmentation.

The AdTech Lead will act as the bridge between Regional Marketing Teams and central tech teams driving forward global initiatives and managing day-to-day stability and smooth performance of our tracking infrastructure.

This role follows a hybrid approach to working allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both while recognising that quality time together is essential for keeping us mission aligned.

What youll do:

• Ownership of our AdTech roadmap which alongside the wider marketing tech roadmaps deliver optimised technology solutions to support the regional marketing teams and improve the customer experience

• Lead a team of AdTech subject matter experts who are responsible for the day-to-day management stability and performance of our digital tracking solutions

• Work closely with Product Tech teams to troubleshoot and identify improvements to our AdTech capabilities

• Collaborate with Tech teams to prioritise and deliver speedy resolution to tracking issues

• Build collaborative relationships across Marketing and Product ensuring critical issues are visibility and future AdTech requirements and needs are captured and understood by all parties involved

• Build a leading data capture capability across all digital marketing assets

• Work closely with Marketing Insight and Effectiveness Stakeholders on measurement initiatives

• Work closely with BI and data teams on data gathering initiatives

• Lead on the onboarding of new AdTech for digital marketing to maximise the benefits of any new solutions

• Support regional performance digital marketing teams in day-to-day AdTech operations as needed

What youll bring:

• Data industry understanding and interest and exposure to data solutions

• Previous experience as an AdTech Lead or similar role

• Knowledge of the online gambling industry is desired but not essential

• Passion and experience in data automation and leveraging new tech solutions

• Worked alongside product organisations delivering great customer experiencs

• A strong leader who can mentor and help team members grow and prosper

• Experience with managing multiple concurrent projects

• Experience working with globally distributed teams

• Proven experience with Google Analytics 4 (GA4) setup configuration and usage for measuring marketing effectiveness

• Hands-on expertise in Google Tag Manager (GTM) setup configuration and ongoing maintenance

• Strong knowledge of Server-Side Google Tag Manager (sGTM) setup configuration and maintenance

• Experience with cloud configuration for sGTM environments

• Familiarity with Domo as a central data hub for integrating third-party platform data

• Understanding of Google Cloud Platform (GCP) including domain mapping

• Experience with Appsflyer setup and configuration for mobile attribution tracking

• Ability to work with SQL to modify and manage database tables

Its ok if you dont think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn we encourage you to apply.

Why choose us:

Aside from a generous base salary we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you and 50% coverage for your partner and your children (if you all live at the same address)

• Personal life insurance and income protection

• The option to join our company pension scheme

• External learning support of up to 2000 or equivalent in local currency dedicated 4 learning Power Hours every month during office time full access to the Udemy and Mindtools platforms in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family You will receive a cash gift of 1000 for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Access to an on-site gym

• Social events; including our sensational summer and Christmas parties

• Online Discount Scheme including discounted shopping and cinema vouchers.

*Please note benefits will vary based on location*

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at . Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: group:

PokerStars is a proud member of the Flutter Entertainment family a global leader in sports betting iGaming and entertainment. Were not just another company; were listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands cutting-edge products and our International division includes our operations in over 100 global markets and offers sports betting casino poker rummy and lottery mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8000 colleagues drives this vision spread across 28 offices worldwide.