The expected salary range for this role is $115000 - $125000 USD per year
Reporting to the VP Retail Media the Retail Strategy Director leads ecommerce shopping strategy across client brands developing insight-driven briefs and guiding the creation of effective results-oriented campaigns. Collaborating closely with creative media data and commerce teams they ensure strategic alignment across the full funneldelivering impactful retail experiences that drive business growth strengthen client relationships and support pitch success.
Responsibilities
- Develops compelling and original retail strategy by leveraging commercial shopper ecommerce and category data to uncover insights that drive performance for both existing clients and new opportunities.
- Writes exceptional insight-led creative briefs that inspire retail media performance creative and omnichannel activations across the customer journey.
- Communicates and presents clearly and persuasively translating complex retail and commercial challenges into clear actionable thinking for clients and internal teams.
- Understands the retail landscape deeply across channels (DTC Amazon Wwalmart Target Criteo retailers wholesale and bricks-and-mortar) and formats to guide strategic decisions and drive relevance.
- Works within proprietary Jellyfish tech and third-party retail tools (e.g. Jungle Scout Stackline Profitero) to track market share identify growth opportunities and measure category trends.
- Analyzes the competitive landscapeassessing pricing assortment and promotional tacticsto uncover strategic white space and inform campaign or content strategy.
- Partners with clients on promotional strategy contributing to go-to-market planning seasonal initiatives and full-funnel execution.
- Develops trusted relationships with retail and marketing clients understanding their commercial priorities category dynamics and organizational structures.
- Understand the retail & shopper relationships and the importance around those insights.
- Brings agility across a range of retail categories and challenges flexing between campaign strategy ecommerce planning merchandising CRM and loyalty.
- Identifies and activates business growth opportunities including cross-selling Jellyfish capabilities (e.g. retail media creative automation) and upselling solutions aligned with client needs.
Qualifications :
- At least 5 years of experience in a media strategy or planning role or in a cross-channel buying role within agency or multinational client organization
- Demonstrated expertise in developing brand digital marketing and planning strategies with a fluency in digital media planning
- An expert in the use of data and market insights to inform decisions and develop business strategies
- Passion for creative problem solving generating unique ideas and pushing the agenda on innovative or experimental approaches that progress our clients marketing practices
- Experience working in close collaboration with multi-disciplinary team members to achieve common goals valuing and respecting diverse contributions
- Experience working in a dynamic and fast paced industry demonstrating adaptability and integrity to navigate unforeseen challenges
- Experience managing people or teams or in a mentoring capacity
- Strong analytical skills comfortable interrogating data and building data-driven hypotheses and insights
- Detail-oriented with exceptional critical thinking and attention to detail
- Project Management Skills with a strong business acumen
- Able to prioritize and manage multiple projects and tasks
- Ability to work independently and in integrated multi-disciplinary teams
- Strong communication and presentation skills
- An outgoing positive thinker with consistent levels of evident enthusiasm
- Flexible versatile and copes well under pressure
- Direct is comfortable in giving and receiving constructive feedback
Additional Information :
Join Jellyfish and experience a workplace where we prioritise your growth celebrate your contributions and empower you to tailor your work environment to suit your needs.
Reward: Youll receive a loyalty salary increase on your Jellyfish anniversary in addition to our company-wide annual bonus.
Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Growth Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.
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#LI-Hybrid
Remote Work :
Yes
Employment Type :
Full-time