Sr. Dir., Executive Engagement & Event Strategy
Sr. Dir., Executive Engagement & Event Strategy
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Job Description
Team
The Transformation Office partners with our Chief Customer Officer Chief Digital Information Officer Chief Transformation Officers and Digital Technology SVPs (DTLT) on our 360-degree approach to customer partner and internal employee engagements. The team collaborates with senior leadership across the company to create long-term trusted relationships with key customers accelerate our scale to $20B and help make ServiceNow the best place to work.
Role
This is an extraordinary opportunity to partner daily with our Executive Practitioners to elevate CxO engagements increase wallet share and curate thought leadership.
We are looking for a brilliant storyteller who can communicate the ServiceNow mission from a variety of perspectives. As ServiceNow grows and we engage with executives across all industries our narrative is more important than ever.
This role will be part of the Transformation Office (TO) and partner closely with field sales marketing and product teams to help scale CCO CDIO CTO DTLT impact by creating and executing an events driven customer engagement strategy.
Event Strategy and Planning
- Create exec-level summary view of event strategy (TO and Now on Now) and ensure alignment with key marketing stakeholders
- Rolling quarterly planning of comprehensive events strategy for CCO/DTLT/CTO executive practitioners and Now on Now
- Establish relationships with field marketing to increase ROI with those events
- Assist in developing key themes and messages for agenda / content
- Documented game plan of all NOW hosted and 3rd party events cross referenced to each practitioner
- Strategize and document game plan for optimal Now on Now experience across all relevant events globally
- Proactively determine 3rd party event strategy (is it worth it is there a speaking opportunity etc.)
Event Execution
- Plan create track and communicate milestones for main NOW events (SKO FF K2X WF Summits)
- Coordinate Advocate & Exec support on audience acquisition activities (curated emails top targets by region/leader etc.). Own invite process for TO (aligned with Mktg/Sales or exec initial outreach or follow ups).
- Coordinate support from Advocate staff and Now on Now team
- Scale comms across EAs to ensure team is up to speed on key logistics
- Coordinate program logistics including production support
- Drive ABM activities across key accounts for Now on Now digital events (at scale Marquee motion)
- Create a follow-up/reporting on each event (client themes/insights meetings pipeline touched next steps)
Qualifications :
Qualifications
- 10 years of work experience across consulting executive engagements or speaker bureaus preferably in the cloud / enterprise SaaS / software industry
- Passion for and demonstrated success understanding and fulfilling internal or external customer needs; problem-solver mindset; ability to take big ideas and make them simple and digestible
- Deep experience in interacting with broad spectrum of CxOs w a passion for storytelling narrative structure and design
- Command for building consensus amongst numerous high-powered stakeholders and pushing forward to tangible output/outcomes quickly
- Proven capability of building and leading high-performing teams either in a direct or indirect/matrixed capacity
- Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment with a strong ability to prioritize
- High energy strong work ethic disciplined execution skills
- The willingness and ability to travel 30% of the time
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
