Marketing Automation Lead
Marketing Automation Lead
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Salary Not Disclosed
1 Vacancy
Job Description
About Golf Australia:
Australian Golf is experiencing unprecedented growth and embarking upon an exciting journey of change. Golf Australia is central to this as the governing body for golf in Australia.
Our purpose is to have more Australians playing more golf and our philosophy is that all golf is golf and all of us can be golfers.
Australian Golf has a new strategy that positions golf as a sport for life and fun for all. Whether you are a member of a golf club a round player playing social golf a ball hitter at a driving range a mini golfer playing with family and friends or even one of the 5.8 million Australians who have said that they want to play but are not yet participating Golf Australia would like to hear from you.
As the governing body for Golf in Australia our key responsibilities are to encourage participation across the sport whilst supporting the health of all places to play around the country. Working alongside key industry partners such as the PGA of Australia and the WPGA Tour Golf Australia helps provide player pathways through the events at club and state level through to the Australian Open. In addition we support the high-performance program developing talent through to the professional stage.
About the Role:
The marketing automation lead reports to the Head of Data & Digital and works to implement omnichannel campaigns using Braze across email SMS app and web channels. Working with Data Marketing and Commercial teams youll create tailored customer journeys while measuring and optimising performance to drive engagement and commercial outcomes.
As part of the Digital & Transformation team our mission is to enable data-driven decisions deliver innovative digital solutions and enhance experiences for golfers clubs and stakeholders. We manage the organizations data platform digital products (including app and website) and core technology systems. The team oversees vendor partnerships cybersecurity infrastructure marketing automation and explores emerging technologies to drive engagement and innovation across golf.
Australian Golf Values:
We are committed to creating a culture that enables our employees to thrive and our Australian Golf Values are at the top of mind in everything we do:
We Welcome Everyone
We are Connected
We are Courageous
We Bring our Best
Key Responsibilities and Accountabilities:
- Build omnichannel campaigns in our marketing automation tool focusing especially on lifecycle/trigger-based and trade-driving campaigns in response to customer behaviour.
- Build test and deploy highly personalized communications with exceptional attention to detail.
- Proactively consider how direct marketing channels can drive desired customer behaviour (in-app content SMS email social media targeting and more).
- Collaborate with digital and data teams to leverage new data opportunities & capabilities within the platform.
- Act as an internal SME and advocate for marketing automation and our marketing automation platform.
- Collaborate with digital content team for copy creative and other assets.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Implement testing and optimisation strategies using results to provide recommendations and drive continuous improvements.
Key Requirements:
The ideal candidate will possess excellent marketing automation skills to drive engagement and innovation within the game of golf. In addition you will have:
- 3 years experience working with marketing automation platforms and building customer communications (Braze experience advantageous).
- Understanding of customer lifecycle journeys and audience segmentation.
- Hunger to test-and-learn & continuously find areas to improve customer engagement.
- Ability to prioritise competing tasks and thrive in a fast-paced environment.
- Desire to pro-actively collaborate with multiple stakeholders in a cross-functional team.
- Experience in HTML & SQL would be highly regarded.
- Knowledge of CDPs and data warehouses would be highly regarded.
What we are looking for:
The ideal candidate will be passionate about optimising performance and positive commercial outcomes as well as having outstanding communication skills and be able deliver great stakeholder experiences both internally and externally.
We support Equal Opportunity practices and welcome applications from all individuals.
What you will get in return:
A fantastic opportunity to work in a global sport.
A supportive culture that is flexible and inclusive for all individuals to thrive.
Learning & development opportunities available.
How to Apply:
Please submit your resume and a cover letter via Seek aligning your skills and experience as outlined above.
Note: To be considered for this opportunity you must have:
Valid Australian working rights;
Valid WWCC or the ability to apply prior to employment commencement
Please apply via Seek link. Enquiries can be sent to Jarred Pilgrim (Head of Data & Digital) via email:
Applications close 5pm Tuesday 17 June 2025.
Required Experience:
IC
Employment Type
Full-Time
