We are seeking a strategic and results-driven Regional Marketing Manager to lead and execute our clients marketing efforts across the European market. This role is ideal for a dynamic professional with deep experience in multi-channel marketing within the FX & CFDs sector. You will play a key role in expanding market presence driving brand awareness and generating high-quality leads across various regions in Europe. If you have a proven track record in financial marketing and enjoy leading cross-functional teams in a fast-paced environment we would like to hear from you.
What will you do:
- Regional Marketing Strategy: Develop and execute targeted marketing strategies tailored for the European market specifically Italy UK Germany France and other growth regions.
- Team Leadership: Manage and mentor a team of 5 marketing professionals ensuring alignment with company objectives and professional development of team members.
- Multi-Channel Campaigns: Oversee end-to-end marketing activities including digital content social media email affiliate and public relations campaigns.
- Localized Execution: Design and implement region-specific campaigns adapting messaging and creatives to suit cultural preferences and regulatory standards.
- Budget Management: Plan and manage marketing budgets effectively optimizing spend and ROI across campaigns.
- Market Intelligence: Conduct in-depth market research to identify emerging trends customer behavior and competitive positioning.
- Performance Tracking: Monitor analyze and report on campaign performance using tools like Google Analytics and CRM dashboards implementing improvements based on data insights.
- Cross-Functional Collaboration: Work closely with sales product and support teams to ensure marketing efforts align with business goals and customer experience standards.
- Agency & Vendor Management: Coordinate with external agencies and service providers to enhance campaign quality and efficiency.
- Lead Generation & Growth: Drive lead generation initiatives and contribute to successful product and service launches across Europe.
- Compliance Oversight: Ensure all marketing activities comply with regional regulations and industry best practices.
Who are we looking for:
- Bachelors degree in Marketing Communications Business or a related field.
- Minimum 5 years of marketing experience with at least 2-3 years in the FX CFDs or financial services sector.
- Proven success in managing multi-regional marketing campaigns across Europe.
- Expertise in digital marketing SEO/SEM affiliate marketing email campaigns and public relations.
- Strong command of tools such as Google Ads Google Analytics Facebook Ads HubSpot or similar CRM/marketing automation platforms.
- Exceptional leadership project management and cross-cultural communication skills.
- Fluent in English; proficiency in additional European languages is an advantage.