Marketing & Client Engagement Coordinator
Marketing & Client Engagement Coordinator
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Job Description
Primary Purpose:
To assist the Marketing & Client Engagement division with its goal of marketing/branding informing and responding to stakeholders to educate the community at large on the benefits of partnering with HCDE. Assist with maintaining the CRM database of potential/current HCDE clients to help HCDE divisions market programs in order to meet revenue goals. Professionally represent HCDE and generate positive visibility in target markets.
Qualifications:
Education/Certification:
- Bachelors degree from an accredited university in Marketing/Communications or other related area
Special Knowledge/Skills:
- Ability to assist in developing strategic marketing plans.
- Create branded PowerPoint presentations specific to assigned projects.
- Ability to multi-task projects.
- Develop marketing timelines and processes that can be implemented throughout HCDE.
- Demonstrated proficiency in AP style copywriting and editing. The ideal candidate will provide a portfolio of written work.
- Working knowledge of promotions content marketing (e-blasts/social media/web) branding SEO analytics (including Google Analytics) project management podcasting and advertising.
- Ability to acquire additional software and / or programming skills as necessary for website social media platforms customer relations management (CRM) system etc.
- Proficiency with the Microsoft Office and Adobe suite applicationsInDesign Photoshop (Dreamweaver Illustrator a plus).
- Demonstrated proficiency in graphic design / layout. The ideal candidate will provide a portfolio of creative work.
- Ability to schedule and initiate social media campaigns.
- Strong oral and written communication skills.
- Strong communication interpersonal and teambuilding skills as well as the ability to build and maintain strong relationships.
- Bilingual a plus.
Experience:
- Three-plus years of marketing and communications experience.
Major Responsibilities and Duties:
- Promote HCDE through marketing efforts at conventions conferences and other appropriate meetings that reach the HCDE client audience; make follow-up welcome calls as appropriate to assist divisions in building revenue.
- Assist in maintaining the CRM database
- Assist in developing maintaining and adhering to the email campaign calendar; create and assist in creating emails to segmented target markets; send email campaigns to targeted markets.
- Analyze data to assess effectiveness of campaigns.
- Ability to assist in developing strategic marketing plans.
- Create branded PowerPoint presentations specific to assigned projects.
- Ability to multi-task projects.
- Develop marketing timelines and processes that can be implemented throughout HCDE.
- Demonstrated proficiency in AP style copywriting and editing.
- Handle all advertising and promotional items.
- Develop compile maintain and file all reports records and other necessary documentation.
- Maintain data confidentiality and data integrity.
- Assist director of the division with marketing strategies projects and initiatives that support revenue goals and improve HCDE visibility.
- Perform other duties as assigned
Required Experience:
IC
Employment Type
Full-Time
