Senior Staff Product Designer, Growth
Senior Staff Product Designer, Growth
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Job Description
About Gusto
Gusto is a modern online people platform that helps small businesses take care of their teams. On top of full-service payroll Gusto offers health insurance 401(k)s expert HR and team management tools. Today Gusto offices in Denver San Francisco and New York serve more than 400000 businesses nationwide.
Our mission is to create a world where work empowers a better life and it starts right here at Gusto. Thats why were committed to building a collaborative and inclusive workplace both physically and virtually. Learn more about our Total Rewards philosophy.
About the Roles: Were hiring for multiple senior roles on the Growth Design team across the full customer lifecyclefrom how potential customers first discover Gusto to how they get started and find early value to how they expand into our broader ecosystem of tools and services.
The designers on the Growth team work in these three areas shaping high-impact experiences across the end-to-end customer journey with Gusto:
- Acquisition: Craft the first impression of Gustodefining how small businesses find learn about and engage with our platform across marketing sites and campaigns. Your work will focus on lead generation funnel optimization and creating personalized experiences that convert visitors into qualified leads.
- Onboarding & Activation: Drive the creation of seamless and personalized onboarding flows that help customers quickly understand set up and start benefiting from Gustos products. Create systems and touchpoints that accelerate time-to-value reduce friction and ensure customers feel confident from day one.
- Expansion: Designing experiences that help customers grow with Gustocrafting upgrade paths in-product awareness pricing flows and cross-sell opportunities that feel intuitive and customer-centered. Your work will enable customers to discover and adopt the right products at the right time fueling both their growth and Gustos.
All of our open roles across the team require a strong foundation in UX UI and systems thinking a sharp product sense and a bias for collaboration. Youll work side-by-side with cross-functional partners in Product Engineering Marketing Sales and Data to build thoughtful elegant solutions that drive both business outcomes and customer success.
If youre excited to design with impact at scale and help shape the future of small business growth wed love to meet you.
About the Team: The Growth team at Gusto is dedicated to helping customers find adopt and engage with our products meaningfully. Our approach prioritizes a user-centric design ethos ensuring that growth initiatives are backed by value and trust. As a key contributor youll join a collaborative environment with Engineers Product Managers Data Scientists and strategic Marketing and Business partners focusing on critical touchpoints in the customer journey.
Heres what youll do day-to-day:
- Design for growth by crafting high-converting personalized and accessible experiences that support lead generation onboarding and monetization across the customer journey.
- Systematize customer journeys by developing scalable frameworks for onboarding pricing packaging and cross-product expansion.
- Collaborate cross-functionally with product engineering marketing sales revenue and data science partners to deliver cohesive end-to-end experiences.
- Optimize through experimentation using A/B testing behavioral analytics and user research to iterate on key touchpoints and improve conversion and engagement.
- Elevate the craft by contributing to our design systems producing best-in-class UX and content and mentoring fellow designers.
- Holistic service design by considering marketing sales and support needs to ensure a unified and intuitive experience from first contact to expansion.
Shape the long-term vision by identifying future-state experience opportunities and setting a strategic north star that guides iterative progress.
- Stay close to customers by grounding design decisions in qualitative research customer feedback and ongoing empathy work to ensure solutions solve real-world problems.
- Align design strategy with business outcomes by ensuring your work supports key company objectives around revenue growth product adoption and long-term customer retention.
- Lead through ambiguity by owning high-impact cross-product initiatives and guiding design strategy across multiple teams or domains.
- Champion a culture of learning by embracing experimentation continuously evolving our approach and staying curious about new patterns behaviors and technologies.
Heres what were looking for:
- 8-10 years of experience in full-stack product design exemplifying strong craft (UX/UI content design and service design) with expertise in relevant roles driving growth through quality customer experiences.
- Deep experience in one or more of the following: B2B SaaS onboarding lead conversion funnel optimization pricing/monetization
- Strong understanding of growth principles behavioral psychology and customer decision-making.
- Experience working on multi-product ecosystems ensuring seamless acquisition onboarding activation upgrade and/or expansion experiences.
- Ability to lead complex projects balancing business needs with customer-centric design principles.
- Expertise in A/B testing behavioral analytics and research-driven experimentation.
- Proficiency in content design crafting clear concise and actionable in-product copy to support user success.
- Strong collaboration and communication skills with a proven ability to co-lead product strategy and articulate contributions to the product direction.
- Experience collaborating with Revenue Growth Sales Marketing and Engineering teams.
- Track record of iterative impact and long-term vision development achieving UX milestones from initial value to north star objectives.
- Track record of mentoring and coaching other designers.
Nice to haves:
- Experience designing for subscription-based business models.
- Familiarity with Fintech Payroll or HR SaaS products.
At Gusto we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity based compensation (ownership in Gusto). To learn more about Gustos compensation philosophy and benefits offerings please view our Total Rewards Approach page.
Our cash compensation range for this role is $139000/yr to $216000/yr in Denver & most remote locations and $179000/yr to $254000/yr in San Francisco Seattle & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.
Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.
Required Experience:
Staff IC
Employment Type
Full-Time
